Audience
Marketing teams and digital publishers looking for a tool to engage users, collect data, and convert opinions into high-quality traffic and measurable brand uplift
About Opinary
Opinary is a platform that drives participation and high-quality engagement by embedding simple, opinion-based voting tools and ads into publisher content to surface user-declared intent and zero-party data, helping brands and publishers reach, understand, convert, and uplift their audiences. For brands, it delivers native, stories, and video ad formats that guarantee interaction rates (with performance guarantees around engagement and traffic quality) and pre-qualify users through questions that increase message association and brand/product uplift, while directing only genuinely interested visitors to client sites. For publishers, it enables audience engagement with one-tap opinion widgets that require no extra newsroom work, converting participation into subscriptions, signups, and monetizable data, and providing segmentation insights that outperform standard targeting by identifying hard-to-reach users.