Audience
Companies and publishers searching for a solution to manage and improve their monetization and control processes
About OpenWrap
Empowering publishers with monetization and control, while accelerating innovation through open source and enterprise tools. Get access to robust and innovative A/B testing tools to optimize your wrapper setup and drive incremental yield. OpenWrap comes pre-integrated with Identity Hub, PubMatic’s leading ID management tool that allows publishers to activate their top ID partners with a few simple clicks. Increase workflow productivity while reducing ongoing technical development, legal compliance, and operational costs. Wrapper solutions are the latest evolution in the header bidding space. Our new guide highlights the pros and cons of deploying different wrappers, client or server-side, and hybrid wrapper solutions, while exploring recent transformations in header bidding, such as the growth of OTT bidding, while examining the benefits of adding identity resolution products, such as PubMatic Identity Hub. Enterprise header bidding solution built on Prebid.
Integrations
No integrations listed.
Company Information
PubMatic
United States
pubmatic.com/products/openwrap/
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HeadBidder
Focus on the core part of your business that brings money, use HeadBidder.net for mechanic ad management work that is automated on the platform. The SaaS Header Bidding management platform is made for online publishers and professional online-ad monetization teams. Combines wrapped up ready-to-go features and tools: prebid.js container, 3rd-party integrations with GAM, Smart+, User ID tools, Built-in Prebid analytics, and more. Header Bidding Manager SaaS Tool “HeadBidder” Functionality. Multi-Site and Multi-Account UI. User Account and Publisher management for system administrators. Platform-wide messaging system in UI. Prebid.js based wrapper builder. Automated Prebid.js script build and adapter monitoring. Google Ad Manager API support, token-based access. Built-in Prebid Analytics. Banner and Video ad types supported. Custom floors, Aliases, User-ID modules, Prebid server adapters features supported.
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Adapex
We work with publishers to maximize their revenue while protecting user experience. Our leading tech, proprietary tools and superior service helps publishers grow their revenue. With our class-leading custom Header Bidder Solution: Network agnostic with access to 30+ premium programmatic demand partners, optimized Prebid with custom functionalities, premium Google AdX and AdX EBDA. Automated Analytics: Proprietary performance, reporting, and analytics suite, single easy-to-use dashboard that unifies and normalizes all data to best optimize yield, real-time decision-making power. Guaranteed deals and premium CPMs from our agency and brand partners. Campaign management for in-house direct deals. Seamless integration with your existing infrastructure. Easy to implement code with all future optimizations handled on our side. Responsive, ongoing, hands-on support from our experienced team.
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MediaFem
We are a sell-side ad technology company providing holistic demand management and intermediation solutions for publishers. By integrating ad serving for display, mobile, video, header wrapper capabilities, and out-stream functionality into one holistic stack, we have established a new standard for selling inventory to programmatic buyers. Many publishers have ceded their independence in order to achieve revenue growth through a series of complicated relationships with demand partners and intermediaries. In doing so publishers have lost control of the process of selling their audience to buyers, once the cornerstone of their business model. Make your inventory available to hundreds of DSPs and trading desks, and the tens of thousands of advertisers they represent. With MediaFem, you can rest assured you’re getting brand protection and quality content.
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Amazon Transparent Ad Marketplace (TAM)
Easily improve revenue and reduce latency with a single call to our server-to-server marketplace. Auction-level reporting shows that the highest bid always wins. No fee for publishers and a nominal $0.01 CPM charged to bidders. Work better with your preferred partners, including Amazon, and easily tap into 50+ buyers. The page or app makes one ad call and Transparent Ad Marketplace handles the rest from the server-side. Access unique Amazon demand and our proven experience in building scalable infrastructure. One light SDK setup to make all demand partners compete in parallel. Effortlessly connect with ad-tech services to help grow your business. Integrations require no extra development work and come with APS customer support. Add incremental partners without effort with a turn-key monetization solution for publishers of all sizes. The only technical requirement to use TAM is active integration with the multi-slot header bidding tag of Amazon Publisher Services (APS).
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Product Details
Platforms Supported
SaaS
Training
Documentation
In Person
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