Audience
Companies and publishers searching for a solution to manage and improve their monetization and control processes
About OpenWrap
Empowering publishers with monetization and control, while accelerating innovation through open source and enterprise tools. Get access to robust and innovative A/B testing tools to optimize your wrapper setup and drive incremental yield. OpenWrap comes pre-integrated with Identity Hub, PubMatic’s leading ID management tool that allows publishers to activate their top ID partners with a few simple clicks. Increase workflow productivity while reducing ongoing technical development, legal compliance, and operational costs. Wrapper solutions are the latest evolution in the header bidding space. Our new guide highlights the pros and cons of deploying different wrappers, client or server-side, and hybrid wrapper solutions, while exploring recent transformations in header bidding, such as the growth of OTT bidding, while examining the benefits of adding identity resolution products, such as PubMatic Identity Hub. Enterprise header bidding solution built on Prebid.