OpenWrap Reviews in 2026

Audience

Companies and publishers searching for a solution to manage and improve their monetization and control processes

About OpenWrap

Empowering publishers with monetization and control, while accelerating innovation through open source and enterprise tools. Get access to robust and innovative A/B testing tools to optimize your wrapper setup and drive incremental yield. OpenWrap comes pre-integrated with Identity Hub, PubMatic’s leading ID management tool that allows publishers to activate their top ID partners with a few simple clicks. Increase workflow productivity while reducing ongoing technical development, legal compliance, and operational costs. Wrapper solutions are the latest evolution in the header bidding space. Our new guide highlights the pros and cons of deploying different wrappers, client or server-side, and hybrid wrapper solutions, while exploring recent transformations in header bidding, such as the growth of OTT bidding, while examining the benefits of adding identity resolution products, such as PubMatic Identity Hub. Enterprise header bidding solution built on Prebid.

Other Popular Alternatives & Related Software

Chocolate Platform

All auctions are conducted on a server, and the user's browser is unaffected which reduces the page load time considerably and improves the overall latency. Video bidding is managed over a server and has no impact on web page load time. Additionally, all major OTT advertising is done server-to-server since there is no open-ended webpage ecosystem. Server-side auction involves minimum hassle and steps for buyers to reach their desired audience. No complex header wrappers and tags to navigate. Chocolate premium is an invite-only platform offering unique premium programmatic video supply to premium brands. Powered by a server-side auction mechanism, buyers get the shortest path to premium supply as complex navigation through header wrappers & tags is eliminated.

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Setupad

Setupad works with over 500 publishers to boost ad revenue through advanced programmatic advertising solutions. By leveraging Prebid technology and offering access to premium demand sources, Setupad provides publishers with the right technology and tools to combine all their demand sources, maintain transparency, and optimize performance. Whether through managed services or self-serve options, Setupad ensures publishers have the flexibility and control they need for successful website monetization.

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iion

iion is a unified game advertising platform that connects brands and game publishers across all gaming environments. It enables advertisers to create seamless ad campaigns through a self-serve platform, allowing engagement with audiences within games, around games, and beyond. For publishers, iion's fusiion solution diversifies revenue streams by providing access to premium branded advertisements from global partnerships, leading to higher CPMs. It supports in-game advertising, integrating brands directly into the gaming experience, as well as around-game and away-from-game placements, extending reach beyond the screen. iion's recent integration with PubMatic's OpenWrap enhances monetization opportunities for gaming publishers by connecting them with a broader range of advertisers. It is committed to simplifying game advertising by unifying campaigns across the gaming journey, empowering brands with innovative and impactful engagements.

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HeadBidder

(1 Rating)

Focus on the core part of your business that brings money, use HeadBidder.net for mechanic ad management work that is automated on the platform. The SaaS Header Bidding management platform is made for online publishers and professional online-ad monetization teams. Combines wrapped up ready-to-go features and tools: prebid.js container, 3rd-party integrations with GAM, Smart+, User ID tools, Built-in Prebid analytics, and more. Header Bidding Manager SaaS Tool “HeadBidder” Functionality. Multi-Site and Multi-Account UI. User Account and Publisher management for system administrators. Platform-wide messaging system in UI. Prebid.js based wrapper builder. Automated Prebid.js script build and adapter monitoring. Google Ad Manager API support, token-based access. Built-in Prebid Analytics. Banner and Video ad types supported. Custom floors, Aliases, User-ID modules, Prebid server adapters features supported.

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Integrations

No integrations listed.

Ratings/Reviews

Overall 0.0 / 5

ease 0.0 / 5

features 0.0 / 5

design 0.0 / 5

support 0.0 / 5

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Product Details

Platforms Supported

Cloud

Training

Documentation

In Person

Videos

Support

Phone Support

Online

Compare This Software

Chocolate Platform

All auctions are conducted on a server, and the user's browser is unaffected which reduces the page load time considerably and improves the overall latency. Video bidding is managed over a server and has no impact on web page load time. Additionally, all major OTT advertising is done...

Compare
HeadBidder

Focus on the core part of your business that brings money, use HeadBidder.net for mechanic ad management work that is automated on the platform. The SaaS Header Bidding management platform is made for online publishers and professional online-ad monetization teams. Combines wrapped up...

Compare
Freestar

Freestar is a monetization and ad-technology partner built to help digital publishers, ecommerce sites, and mobile apps boost revenue through advanced programmatic header bidding and yield-optimization solutions. It offers a full-service stack combining a high-performance header bidding wrapper...

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iion

iion is a unified game advertising platform that connects brands and game publishers across all gaming environments. It enables advertisers to create seamless ad campaigns through a self-serve platform, allowing engagement with audiences within games, around games, and beyond. For publishers,...

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MediaFem

We are a sell-side ad technology company providing holistic demand management and intermediation solutions for publishers. By integrating ad serving for display, mobile, video, header wrapper capabilities, and out-stream functionality into one holistic stack, we have established a new standard...

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Setupad

Setupad works with over 500 publishers to boost ad revenue through advanced programmatic advertising solutions. By leveraging Prebid technology and offering access to premium demand sources, Setupad provides publishers with the right technology and tools to combine all their demand sources,...

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Chocolate Platform

All auctions are conducted on a server, and the user's browser is unaffected which reduces the page load time considerably and improves the overall latency. Video bidding is managed over a server and has no impact on web page load time. Additionally, all major OTT advertising is done...

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HeadBidder

Focus on the core part of your business that brings money, use HeadBidder.net for mechanic ad management work that is automated on the platform. The SaaS Header Bidding management platform is made for online publishers and professional online-ad monetization teams. Combines wrapped up...

See Software
Freestar

Freestar is a monetization and ad-technology partner built to help digital publishers, ecommerce sites, and mobile apps boost revenue through advanced programmatic header bidding and yield-optimization solutions. It offers a full-service stack combining a high-performance header bidding wrapper...

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