Online Shopper

CDK is a secure, SOC 2-compliant dealership software solution provider who’s fully integrated for all areas of the automotive dealership — from the Front Office, Back Office, Service and Parts, and all areas in between. Our mission is to help dealers sell and service more cars and run more efficient operations by developing solutions and services that streamline workflows, most notably the CDK Dealership Xperience Platform. Dealers can choose from six scalable suites—Foundations, Fundamentals, Vehicle Inventory, Modern Retail, Fixed Operations, and Intelligence—tailored to franchise, independent, and multi-rooftop needs. With over five decades in automotive software and 15,000+ dealers served, CDK offers scalable suites tailored to any dealership size — all with secure infrastructure, real-time data flow, and measurable performance impact.

Autotrader B2B is a suite of digital marketing, retailing, advertising, and analytics solutions for automotive dealerships designed to help dealers connect their inventory with in-market car buyers, capture high-quality leads, and close more sales on Autotrader and partner sites like Kelley Blue Book. It offers tailored Franchise and Independent dealer solutions, including listings packages that put new, used, and specialty vehicles in front of motivated shoppers with flexible exposure options, enhanced merchandising tools, and real-time performance analytics so dealers can optimize which vehicles draw the most interest. Its digital retailing tools enable shoppers to start the buying process online by estimating payments, valuing trade-ins, and applying for financing from any device, helping dealers move deals forward before in-store visits. Distance retailing features allow dealers to reach buyers beyond their local market by highlighting delivery and virtual selling options.