OPTICON Integrations

Grassfish helps global brands and retailers create connected, intelligent and engaging experiences across physical stores. The company specialises in In-Store Experience Management (IXM), connecting digital touchpoints, content, data and retail systems in one scalable environment. The enterprise-grade Grassfish IXM Platform orchestrates digital experiences across stores and integrates with systems including POS, CRM, ERP, PIM and DAM. It supports digital signage, interactive customer experiences, sales enablement, in-store Retail Media and Digital Out-of-Home (DOOH). Beyond technology, Grassfish provides strategic expertise in experience strategy, concept design, technical consulting, governance and rollout. Founded in 2005, Grassfish supports more than 200,000 digital touchpoints and over 1,500 brands, working with retailers and partners to design, operate and evolve digital in-store experiences at enterprise scale.