NoldusHub

The world’s leading human behavior research tool. The iMotions software is your research solution for any kind of lab research. Whether you are working within behavioral science, doing observations, studying human factors, conducting usability testing or working in a simulation environment, iMotions is your answer. Complete stimuli presentation (images, videos, websites, games, mobile/apps and VR). Integrates and synchronizes all types of sensors (eye tracking, Facial Expression Analysis, electrodermal activity aka GSR, EEG, ECG, EMG). Includes API to import/export transfer data from other sources. Built-in survey tool to add questionnaires to the data set. Live and post markers for annotations and behavioral coding. Complete study editing and analysis using embedded R-scripting to visualize data. Scene and respondent recordings and replay. Build study design by point and click.

Eye tracking is a unique behavioral research method measuring eye gaze – i.e. the positions and movements of the eye, to show us what the consumers are (or are not!) looking at. Our Eye tracking tests are done remotely, which cuts down costs, saves time, and enables us to conduct studies in over 40 countries globally. Innovate to understand the world’s consumers: go beyond long surveys and focus groups. Remote behavioral testing is 2 times faster and cost-effective, enabling testing on a global scale. Multiple methods ensure the highest predictability. We develop cutting-edge shopper and digital environments. The future of shopping is set for a social revolution. Thanks to its accessibility, social media has quickly become one of the essential business operations for brands. And due to the highly competitive digital arena, growing a brand’s social presence has never been more challenging – from standing out in the clutter and ensuring ads actually trigger the conversion.