Audience
UX researchers and designers in need of a solution to understand what generates emotion or cognitive load on their interface
About NoldusHub
NoldusHub is the brand-new all-in-one research platform for human behavior studies. This software suite will streamline multimodal research from start to finish, providing high-quality data, and insights into human behavior.
In order to understand a person’s motivation and emotional state, multimodal research is the way forward! But combining multiple types of measurements can be quite challenging, especially when you use several acquisition tools that have to be calibrated and started.
That is exactly why we have developed NoldusHub®. From setting up to connecting all devices, to recording and visualizing results in a clear way, NoldusHub makes multimodal research easy! The entire process is organized and streamlined into one platform, from start to end, saving you valuable time, effort and frustration.
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Company Information
Noldus
Founded: 1989
Netherlands
www.noldus.com/noldushub
Videos and Screen Captures
Affectiva
The leading In-Cabin Sensing solution that understands what is happening inside of a vehicle. It measures in real time, the state of the cabin, and that of the driver and occupants in it, to improve road safety and unlock personalized and more comfortable mobility experiences. We help businesses understand how their customers and consumers feel when they can’t or won’t say so themselves. By measuring unfiltered and unbiased responses, businesses can act to improve customer experience and marketing campaigns. Gain a holistic view of human behavior in your research with our partner iMotions' solution. Combined, this research platform seamlessly integrates emotion recognition technology and biometric sensors in one place. Affectiva is focused on advancing it’s technology in key verticals, automotive, media, audience and customer analytics, social robotics. Academic researchers should contact iMotions, who have our technology integrated into their platform.
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Element Human
Replace clunky ad testing with real world engagement. Attention and Emotions at the speed and scale of a click. We provide the science, the tools, and the platform to quickly set up, measure and respond to human behaviours at scale, cost-effectively. We believe that the more we understand the subconscious and conscious drivers of human behaviour, the better our predictions, decisions, and interactions will be. We are a group of science, technology and design experts obsessed with enabling everyday devices to observe and measure how people live their lives. Our consent-based platform enables everyday devices to safely capture and respond to the emotional, memory and thought drivers of human behaviour as people interact with digital experiences. Through 7 years and 2.5 billion data points collected across 89 countries and 40 businesses, we developed a proprietary solution that monitors and understands how our digital experiences shape human behaviours.
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Eyesee
Eye tracking is a unique behavioral research method measuring eye gaze – i.e. the positions and movements of the eye, to show us what the consumers are (or are not!) looking at. Our Eye tracking tests are done remotely, which cuts down costs, saves time, and enables us to conduct studies in over 40 countries globally. Innovate to understand the world’s consumers: go beyond long surveys and focus groups. Remote behavioral testing is 2 times faster and cost-effective, enabling testing on a global scale. Multiple methods ensure the highest predictability. We develop cutting-edge shopper and digital environments. The future of shopping is set for a social revolution. Thanks to its accessibility, social media has quickly become one of the essential business operations for brands. And due to the highly competitive digital arena, growing a brand’s social presence has never been more challenging – from standing out in the clutter and ensuring ads actually trigger the conversion.
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CoolTool
Discover and validate what consumers see, think, and feel beyond their conscious control on desktop and mobile. Online webcam eye tracking for identifying where consumers’ attention goes. Online emotion measurement for capturing consumers’ emotional statements during the interaction with digital products. Online implicit tests for uncovering true attitudes and thoughts hidden in the subconscious. Online solutions for remote usability research. We’ve designed the new product UXReality that completely replaces usability labs with a virtual solution. It allows you to do UX research both on desktop and mobile remotely. You get high-quality session recordings and can literally see through the users’ eyes. The solution includes AI-powered webcam eye tracking, emotion measurement, and surveys.
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