Noble

About Noble

Noble is a word-of-mouth platform designed to enhance B2B sales by enabling prospects to connect with existing customers they know. By integrating a banner on your website, Noble allows visitors to discover which of your current users are within their network. Prospects can then reach out via email or LinkedIn to these contacts for genuine conversations about their experiences with your product. This approach leverages the fact that 84% of B2B buyers seek recommendations from friends and colleagues before making a purchase decision, and 50% end up buying the same product their colleagues use. Noble's implementation is straightforward; vendors provide a list of happy customers, and Noble's machine learning model, with 90% accuracy, identifies which customers a prospect is likely to know based on demographic information. It tracks usage, buyer intent data, and conversion rates, providing valuable insights to vendors.