NielsenIQ Social 360

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

Leverage the power of automation in Marketing. Improve sales conversions and customer engagement. Manage Leads interacting with your brand or product on your social channels. Identify social activity & nurture them. Automate profile discovery and activity gathering. Leverage rule based lead scoring to qualify them. Define your buyer personas as search filters. Generate leads instantly. Leverage filters across user and organizational attributes to identify high quality leads. Achieve high ROI in a short time. Drive content building and publish across multiple social channels at once. Track content consumption and interactions on your posts and generate leads. Develop and leverage insights on social media interactions. Leverage social listening to monitor your brand’s social media channels for any customer feedback and brand mentions or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.