Audience
Anyone searching for an eCommerce Analytics solution to capture consumer purchases across online and offline channels
About NielsenIQ Omnishopper
Changing habits take consumers from brick-and-mortar browsing to online purchasing and back to stores for curbside pickup. Increase your wallet share by clearly seeing and fully understanding movements across categories, brands, and retailers. Today’s shopper moves more fluidly across retailers and channels, making it ever more challenging to see the full landscape and how to prioritize opportunities. Through NielsenIQ Omnishopper, your business can follow shopper behavior and understand evolving consumer habits, enabling you to develop data-backed plans and tailor-made strategies unique to your customers. With a comprehensive view of the shopper journey and detailed brand, category, and product details you can easily identify new growth opportunities. Our panels use the most rigorous validation and robust requirements in the market, so you know the data reveals behavioral trends and not random fluctuation.
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Integrations
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Company Information
NielsenIQ
United States
nielseniq.com/global/en/solutions/omnishopper/
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