Audience

Teams in need of a Sponsorship Analytics solution to analyze and interpret data with a track record

About Nielsen Sports

We keep score at Nielsen Sports. It's what we're built for and, more importantly, it's where we play best. Our approach to comprehensive sponsorship media valuation leverages data and insights to maximize opportunity and provide greater ROI to rights holders and brands. Combining expert human analysis, deep data resources and advanced AI to determine fair market value of sports sponsorships. Market-leading research to carve out insights and inform smarter business decisions mapped to your unique business challenge. Unlocks sports fans’ interests, media behavior, brand attributes and purchasing habits, and demonstrates how these factors impact sponsorship decisions. For more than 30 years, Nielsen has set the global standard in brand exposure measurement across all media formats - from linear and on demand to social. In the stands with the fans or in the studio with the broadcast talent, we have the knowledge and neutrality to determine the fair market value of sponsorships.

Hookit
Hookit
Hookit built the first and most powerful sponsorship analytics and valuation platform to quantify and track the value and performance of sports sponsorships in social and digital media. $150B+ is spent on sports sponsorship & activation, which is not measured like any other form of marketing. We help brands maximize sponsorship investments, identify new partnership opportunities, and empower influencers and sports properties to prove and increase their value to sponsors. As content consumption migrates from TV to digital, a vast amount of sponsorship value goes unmeasured. Our mission is to improve global sponsorship effectiveness by providing the most comprehensive, trusted source of intelligent data. As social & digital media have the most in-depth data ever available, we use these media platforms as a proxy for overall sponsorship value. We analyze overall engagement on brands, influencers, and sports properties, including mentions, hashtags, and brand logos using image recognition.
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Evalato
Evalato
Evalato helps you run effective awards programs and grow your community. It offers unrivalled ease of use and flexibility. It’s the go-to solution for award managers, program managers, grant makers and any professional who organizes awards, competitions, contests and other programs. Evalato helps you: - Collect and manage applications with ease - Empower evaluation and pick the worthiest winners Trusted by brands like UN, WWF, Red Cross, Reuters, Vodafone and hundreds of other organizations, Evalato helps you work smart and delight your community. It's the perfect solutions for media groups, associations, event companies, agencies, non-profits, corporations and any organization that runs awards or other programs. Evalato supports 40+ languages and 160+ currencies and could be integrated with 2000+ apps.
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Charm.io
Charm.io
(2 Ratings)
Charm helps sales and marketing teams fill their pipeline with qualified brands and contacts. With Charm.io you can: ● Prospect for DTC brands across 160+ attributes including category, marketplace, fulfillment service, website traffic, reseller status, Growth Score, and more ● View insights on any DTC brand including growth, technology use, social media metrics, ad growth, and more ● Access and export contact data for high priority prospects Charm is powering efficient DTC brand prospecting via Insights into where a brand is in their growth cycle, social media presence, annual revenue, technographics, advertising activity, and more. Gain a complete picture of your prospects' strengths, weaknesses and determine their potential fit as customer while employing tactical sales and marketing strategies. Supercharge your sales and marketing efforts.
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Spot
Spot
Elevent teams AI technology with human expertise to detect logos on TV, the web or social media. We lend our media knowledge to all brand exposure to track and value sponsorship visibility. Get access to the most sophisticated tracking tool: in our tests, our AI software captured more brand hits than competing solutions. Forget about impressions. We have in-house media planners to get the exact market value rates for the most precise value assessment. You get a custom dashboard with your relevant data. No waiting: results can be updated on the go. Better understand sponsorship ROI by tracking value from broadcast and social media exposure. Increase sponsorship value by capturing the full extent of your assets. Improve as you go with powerful tracking and data all season long.
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Company Information

Nielsen Sports
nielsensports.com

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Product Details

Platforms Supported
SaaS
Support
Online

Nielsen Sports Frequently Asked Questions

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Nielsen Sports Product Features