Audience

Media planners in search of a solution to optimize cross-platform advertising strategies by leveraging comprehensive, deduplicated audience measurement data

About Nielsen ONE

Nielsen ONE is a comprehensive cross-media measurement platform that provides deduplicated insights into audience engagement across linear TV, streaming, and digital platforms. By integrating first- and third-party audience data, it enables precise media planning and measurement, facilitating the creation of customized, high-impact ad campaigns that reach the ideal audience at the right time. Nielsen ONE offers deduplicated metrics for both ads and content, delivering a unified view of audience behavior to inform content development and monetization strategies. The platform's proprietary identity system combines panel data, third-party identity information, and direct publisher integrations to deliver accurate, person-level campaign impressions. With four-screen ad deduplication, it measures audiences across connected TV, computer, and mobile devices, including out-of-home, broadband-only, and over-the-air viewing.

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Company Information

Nielsen
United States
www.nielsen.com/solutions/audience-measurement/nielsen-one/

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Product Details

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Cloud
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Documentation
In Person
Videos
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Online

Nielsen ONE Frequently Asked Questions

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Nielsen ONE Product Features