Audience
Marketing teams seeking to automate the process of gathering and sharing consumer research data
About Methodify
Methodify is one of the leading automated market research platforms globally, specifically developed to automate the time consuming and expensive parts of the marketing research process. It was conceived while conducting repeated concept testing with Canada’s biggest bank. Methodfiy enabled them to do more consumer research faster, without compromising the quality of the feedback. Methodify makes it easier and faster for companies to access crucial consumer insights at every phase of the product development and marketing process in order to help them make better business decisions. Taking it one step further, the platform was designed in a modular structure, enabling it to be customizable, giving companies consumer feedback to any kind of product, marketing or experiential question — even the ones they haven’t thought of yet.
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WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Integrations
Company Information
Delvinia
Founded: 1998
United States
www.methodify.it/
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Cloud
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