Audience
Organizations, businesses, and anyone looking for a solution to visualize and analyze their transaction data
About Mastercard Market Basket Analyzer
Market Basket Analyzer is a software platform that unlocks the value of your transaction data to inform promotional design, assortment optimization, pricing, and marketing strategies. By focusing on critical factors like attached basket margin and customer loyalty, the Market Basket Analyzer software generates actionable recommendations that drive profitability. Transaction data is enormous, details about every item in every basket across every store add up quickly. Market Basket Analyzer is designed to handle billions of rows of data with run times ranging from seconds to minutes. Achieve more robust answers in a single click. Market Basket Analyzer allows you to filter each analysis on a variety of key dimensions such as day of week, time of day, store format, customer group, and more. Improve your promotions with transformative basket-level insights. Improving promotional effectiveness with transformative basket-level insights.