Wunderman Thompson Commerce Intelligence Integrations

Amazon Marketing Cloud (AMC) is a secure, privacy-protected, cloud-based, clean room solution in which advertisers can easily perform analysis and create audiences via pseudonymized signals, including signals from Amazon Ads and its own inputs. AMC unifies rich signals from Amazon properties, advertisers, and built-in external providers, and allows flexible inquiries about these signals in a secure privacy environment. Subsequently, advertisers can employ personalized insights and audiences generated through AMC to optimize campaign strategies, direct marketing execution, and influence business decisions. Create custom audience lists using interaction logs, conversion events, segment information, and more. Audiences created in AMC can be activated directly through Amazon DSP. Get a deep understanding of customer shopping experiences through Amazon Ads media and channels. Quantifies the advertising impact on Amazon and outside of Amazon.