Audience
Businesses looking for a solution to understand the motivations behind customer behaviors through AI-driven qualitative research
About InsightLab
InsightLab is an AI-powered user research and analysis platform designed to streamline the extraction of insights from qualitative data. It enables users to analyze interviews, sales calls, lectures, and more, transforming open-ended survey responses and conversations into clear themes and actionable insights. The platform offers features such as automated transcription, thematic analysis, and the ability to handle data in over 70 languages, facilitating efficient and scalable qualitative research. InsightLab's AI-driven interviews allow for dynamic, conversational surveys that adapt to participant responses, providing depth comparable to traditional user interviews but at the scale of surveys. This approach helps uncover the underlying reasons behind customer behaviors, aiding product teams in making informed decisions that resonate with their target audience.