Audience
Businesses and companies in need of a tool to research and improve their marketing, strategy, and product development operations
About Insider Intelligence (eMarketer)
Trust your business decisions. Insider Intelligence maximizes your return on information by providing expert analysis and insights. We are the first place to look when you need actionable data to make confident business decisions. Our research helps clients in marketing, strategy, product development, and more. Understand how marketers are most effectively reaching consumers and which channels have the most growth potential. Make smarter business decisions knowing how consumers and businesses manage their money, borrow and make payments. Explore our healthcare research which analyzes the aspects being transformed by tech and creating opportunities for providers and payers. Stay ahead as 5G and emerging technologies open up massive new opportunities and shape the future of business. Learn best practices that retailers are using to acquire and retain customers and discover what emerging tech is facilitating eCommerce growth.
Audiense
Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale.
WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Vennli
To make the right decisions that drive growth, companies need the right insights at the right time. Traditional market research firms deliver too much data, not enough insights, and it takes too much time. Trusting gut instinct takes little time but doesn’t ensure that decisions made will drive the growth expected. This is why Vennli executes agile market research and delivers fast, simple, and actionable insights on why customers make choices because at the heart of growth is a customer choosing you over a competitor. Through surveys with current and prospective students, Vennli analyzes how different student segments view your institution and peer institutions in order to determine which audience segments are most promising. These agile, data-driven insights can inform marketing strategy and recruitment plans to drive increased enrollment.
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EuroMonitor
Passport provides data and insight on industries, economies, and consumers worldwide, helping our clients analyze market context and identify future trends. Covering thousands of product categories and industries, Euromonitor International’s market research helps you better understand your core business and future opportunities. Using Passport's robust analysis and visualization tools, faculty can design teaching materials and projects with real-world relevance, such as strategic planning, economic analysis, industry benchmarking, competitive threats, and market entry studies. The world's top academic institutions use Passport for teaching and research across a range of disciplines. Whether writing market entry plans, doing investment due diligence, or completing a consumer segmentation, put classroom theory into practice and create reports with real-world relevance. Use infographics, statistical dashboards, and visually engaging research to make sense of millions of data points.
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Dynata Insights Platform
We actively recruit consumers, business professionals, and hard-to-reach individuals as members of our research panels, and we build trusted, ongoing relationships with them In a world more aware of privacy and authenticity, only Dynata can deliver the actual voice of the individual at scale to market researchers, marketers, and advertisers. With quality data to spark quality insights, more businesses around the globe can gain the advantages they need to innovate, grow and compete. Insights to stay ahead of changing consumer behaviors and trends; Identify which are temporary and those that may be permanent. Leverage actionable insights, across three key areas, to ensure effective advertising strategies during these uncertain times.
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Company Information
Insider Intelligence
United States
www.insiderintelligence.com
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