Innovid

tvScientific is a performance-driven connected TV advertising platform that brings digital-style measurability, optimization, and business outcome tracking to TV advertising, enabling brands and performance marketers to run, measure, and optimize television campaigns with the precision once exclusive to search and social. Built on proprietary, deterministic identity technology and AI-powered optimization, the platform gives advertisers direct access to premium CTV inventory, audience targeting, unified campaign dashboards, real-time reporting, and granular attribution that ties TV ad exposure to tangible results like sales, installs, or conversions rather than just impressions. With a self-serve interface designed to feel familiar to digital marketers, tvScientific lets users control targeting, inventory, pacing, and performance metrics across the media mix, optimize campaigns toward specific KPIs, and track lift and impact with transparency across devices and channels.

Whether for a brand or an advertising agency, connected TV advertising has become crucial for any comprehensive, cross-channel ad campaign. Reach an all-new audience base to optimize your returns on digital ad spend with creative and engaging OTT and CTV ads. Send in your details to schedule a demo of our services. Our representatives will get in touch with you to guide you through what Adctv has to offer. The representative will understand your requirements and help you tailor a plan that suits your needs. Get complete support in setting up your Adctv account. Begin your journey to enhanced ROI and reach as you create, deliver, and measure the performance of dynamic ads across the CTV and OTT ecosystem.