Audience
Brands searching for a solution to create and manage influencer campaigns to improve sales and engagement
About Inmar Intelligence Influencer Solutions
Through access to retail data and a decade of experience studying the impact of influencer-created content on in-store and online sales, we have proven and continue to prove Influencers are an effective vehicle for driving purchases, increasing awareness and engagement, and creating profitable growth for brands. Inmar Intelligence is more than just an Influencer Marketing provider, we power important tools and platforms for many of the nation’s top retailers, and connect each of these touchpoints to a centralized data platform. Inmar Intelligence was the first to introduce Cost-Per-View (CPV) pricing for Influencer Marketing campaigns, which allows partners to pay only for third-party-verified views of Influencer-created content. With CPV+ we’re expanding this concept, allowing you to additionally target known retail shoppers with Influencer-created content. Identify the most effective storylines for influencer-created content and the audiences most receptive to their message.
affable.ai
Find relevant influencers, manage campaigns and measure the effectiveness of your influencer marketing campaigns. If you are currently managing influencer marketing campaigns manually over excel-files and DMs, Affable's end-to-end influencer marketing platform can help you streamline your entire influencer marketing process. Find the most relevant and authentic influencers for your campaigns. Analyze the influencer audience before engaging them. Reach out to influencers and track your campaign content in real-time. Measure the impact that the influencers drive for your campaigns. Affable's end-to-end influencer marketing platform helps your team throughout the influencer marketing journey. During the pre-campaign phase, you can find relevant influencers. Once shortlisted, you can reach out and manage influencer campaigns at scale. Once the campaign is running, you can measure the impact of your influencer campaign in one place.
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Later Influence
Later Influence provides end-to-end relationship management, workflow automation, and measurement for integrated influencer, advocacy, referral, and loyalty marketing programs at scale that benefit multiple touchpoints and marketing functions. We Approach Influencer Marketing Differently to Activate All Types of Influencers Across your Customer Experience Journey. Collaborate with Macro- and Micro-Influencers to create original content in the form of social posts, blog posts, photos, voiceovers and videos. Activate Micro-Influencers, Advocates, and Referrers to refer followers and friends to content and retail destinations via trackable referral links and promo codes. Engage Micro-Influencers, Advocates, Referrers, and Loyalists to review products or services, and provide survey responses for Research. Reward Advocates, Referrers, and Loyalists incentives that include product samples, discount codes, or loyalty points based on content or activation performance.
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gen.video
The only solution with sales conversion data and retail syndication, empowering you to create content that converts. Create custom, immersive shopping experiences to drive social commerce. Let your customers choose where they prefer to shop, giving you invaluable shopper insights and the ability to build audience pools to optimize media investments. Let us produce high-impact product videos and lifestyle images from credible sources enhancing the retail product pages where your products are sold. Prove a path to purchase for every digital touchpoint. Our custom, immersive shopping experiences puts consumers in control of which retailer they shop at for your products, allowing you to collect valuable shopper insights. Get to the good stuff faster with the most comprehensive content approval system. Different views and workflows for each social platform and best-in-class collaboration tools to streamline and speed up content feedback and approval.
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Pixlee TurnTo
Paving the way for customer-powered commerce, Pixlee TurnTo allows marketers and ecommerce executives to integrate UGC and Influencer Marketing with text-based customer content like Ratings & Reviews, Checkout Comments, and Community Q&A — without any additional technical resources required. This combination puts the customer at the center of marketing, and creates content proven to boost revenue, brand affinity, and engagement.
Using Pixlee TurnTo, brands surface the user-generated and influencer content already being shared by passionate customers and seed that content across the most impactful marketing channels such as ecommerce pages, emails, and in-store displays. By tying user-generated and influencer content to shoppable touchpoints, brands using Pixlee TurnTo are able to derive even more ROI from their social media, community, and ecommerce efforts.
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Company Information
Inmar Intelligence
Founded: 1980
United States
www.inmar.com/solutions/retail-cloud/brand/influencer-solutions
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