Audience

Enterprises in need of a marketing resource management solution to plan, execute, and monitor their marketing campaigns

About Infor MRM

Infor Marketing Resource Management (MRM) is a scalable, easy-to-use solution used by marketing departments worldwide. The solution allows you to coordinate all your marketing activities, including omnichannel and direct campaigns, with comprehensive tools for digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics. Infor MRM helps you to rationalize marketing processes that are your key business drivers, establishing centralized automation and best practices to optimize your internal marketing activities and ensure compliance with industry regulations. With Infor MRM software, you gain mastery over your marketing calendar, marketing financials, marketing workflows, and digital asset library. The solution’s robust business intelligence tools generate contextualized actionable reporting data.

Integrations

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Company Information

Infor
Founded: 2002
United States
www.infor.com/products/customer-experience-suite/mrm

Videos and Screen Captures

Infor MRM Screenshot 1
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Product Details

Platforms Supported
SaaS
Training
Documentation
Live Online
Webinars
In Person
Videos
Support
Phone Support
24/7 Live Support
Online

Infor MRM Frequently Asked Questions

Q: What kinds of users and organization types does Infor MRM work with?
Q: What languages does Infor MRM support in their product?
Q: What kind of support options does Infor MRM offer?
Q: What type of training does Infor MRM provide?

Infor MRM Product Features

Brand Management

Change Management
Approval Process Control
Asset Management
Artwork Management
Fulfillment Distribution
Project Management

Campaign Management

Lead Management
Event Triggered Actions
Contact Database
Channel Management
Email Marketing
Multi-Campaign

Digital Asset Management

Asset Categorization
Asset Library
Customizable Branding
Reporting/Analytics
Search/Filter
Version Control
Workflow Management
Asset Sharing
Brand Control
File Conversion
Metadata Management
Mobile App
Search Within Document
Watermarking