Audience
Enterprises in need of a marketing resource management solution to plan, execute, and monitor their marketing campaigns
About Infor MRM
Infor Marketing Resource Management (MRM) is a scalable, easy-to-use solution used by marketing departments worldwide. The solution allows you to coordinate all your marketing activities, including omnichannel and direct campaigns, with comprehensive tools for digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics. Infor MRM helps you to rationalize marketing processes that are your key business drivers, establishing centralized automation and best practices to optimize your internal marketing activities and ensure compliance with industry regulations. With Infor MRM software, you gain mastery over your marketing calendar, marketing financials, marketing workflows, and digital asset library. The solution’s robust business intelligence tools generate contextualized actionable reporting data.