IWD Platform
Create visual merchandising guidelines online in 2D & 3D quickly and easily, save them to your brand book, and send them automatically throughout your distribution network.
Seamlessly collaborate between your head office and the field. Ensure stores appear and perform the way you intend them to.
Analyze integrated data to enhance retail operations, optimize store performances, and plan for your next merchandising cycle.
Create planograms with standard 2D linear shelving, complex fashion or makeup stands with fully modeled 3D stores. All brand assets are available and personalized according to markets and store configurations. No matter what industry you’re in: luxury, accessories, shoes, food & beverage, and more, IWD adapts to you.
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InfiViz
InfiViz is a trusted retail visual intelligence partner for global CPG brands.
By combining Image Recognition and AI, our platforms empower retail sales leaders and marketing teams with rich, detailed and accurate in-store execution insights to optimize retail execution, at scale and boost per-store sales by up to 4%.
Get >95% accurate, actionable and real-time execution metrics to improve on-shelf SKU visibility, prevent Out-of-Stocks, and monitor store compliances across 400K + stores.
We have scaled 400,000 stores across 16+ countries.
Top CPG brands like P&G, Nestle, ABinBev and ITC-India today use InfiViz to
Get precision SKU detection in both General and Modern trade stores.
Empower field-force/salesmen/store owners with real-time insights and action plan to fix execution errors on the spot.
Cover 10X more stores.
Improve per-store sales by 2%-4%.
Frequently monitor Store compliance.
Optimize retailer and merchnadizer payouts
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Trax
Trax enables brands and retailers to better navigate the new frontier of retail where the best of physical and digital come together to delight at the shelf. Trax provides the most powerful, accurate and consistent way for CPG manufacturers and retailers to collect, measure and analyse what is happening on the physical shelf. Our real-time shelf-monitoring and analytics platform reveals what’s happening in the aisles so you can optimize operations. Poorly managed shelves result in unhappy shoppers and missed sales, but retailers don’t have the manpower to spot every error as it happens. Trax automatically scans shelves, analyzes conditions, and prioritizes fixes to unlock each aisle’s full potential. Make sure every product is in the perfect place at every store — all the time. Trax Retail Execution uses advanced image-recognition technology and deep-learning algorithms to digitize the shelf and maximize sales.
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BrandBuddy
BrandBuddy by Heera Software is a dedicated in-store promoter management platform built for brands that rely on strong in-store retail execution. The platform helps companies manage in-store promoters more efficiently, enhance store-level visibility, & maintain smoother execution across retail outlets.
This in-store retail execution platform combines attendance tracking, task management, order capture, performance monitoring & more advanced features in 1 unified platform. The Heera in-store promoter app also serves as a complete operational engine, ensuring secure, reliable, & efficient execution of campaigns at the point of sale. It connects planning & field activity through geo-verified attendance, store-specific task execution, order punching, & combines attendance tracking, task management, order capture, performance monitoring, & more advanced features that serve as a complete operational engine, ensuring detailed promoter-level reporting through an intuitive mobile interface.
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