If-So

Personalized marketing can be a powerful tool when used right. Marketers have been using this strategy for decades to improve their marketing efforts. Every brand wants to have a one-to-one relationship with each customer in real-time with personalized delivery for all channels and devices which will result in driving deeper customer engagement. In today's digital world, a recommendation engine is one of the most powerful tools for marketing. It directs the user to the products which are preferable. It is so delightful that your favorite online store understands your desires better than your spouse and all of those are reachable due to recommender systems that are brought to us by the phenomenon of Big Data. Website overlays are a potent way to increase sales by enticing visitors to make a purchase at exactly the right time. The overlay system allows you to show an overlay in response to a particular visitor scenario, such as the arrival of a first-time visitor to the site.

Your digital content needs to be accessible, fresh, free from errors, and shareable across pages, sites, and platforms. But that’s not all. Your content needs to be targeted. In this age of digital personalization, you simply can’t afford to show the same content to all visitors every time they’re on your site. Clive’s friendly interface enables users to create custom forms, no coding required. Create powerful forms with beautiful styling inherited from the page's CSS. Collect data through form submissions and a visitor's geolocation, page views, visits, or search terms. Visitor Attributes are the building blocks of Segments. Use Visitor Attributes and Segments as criteria for Smart Content, areas of your site that are personalized to a specific visitor's needs and preferences.