ICX Media Alternatives

Domo puts data to work for everyone so they can multiply their impact on the business. Our cloud-native data experience platform goes beyond traditional business intelligence and analytics, making data visible and actionable with user-friendly dashboards and apps. Underpinned by a secure data foundation that connects with existing cloud and legacy systems, Domo helps companies optimize critical business processes at scale and in record time to spark the bold curiosity that powers exponential business results.

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.

On-demand access to an ever-growing source of consumer insights. Always-on audience research to over 24 million panel members in 55 markets. We call it living data. Constantly evolving, connected intelligence. Discover what your audience was thinking, feeling, doing, and buying yesterday, 5 years ago, and today. Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Equip yourself with the knowledge to deliver more successful campaigns. With over 24 million registered panel members worldwide, YouGov helps you build the most complete picture of your customers’ complex lives. Our pioneering solutions help the world’s most recognized brands, media owners, and agencies to explore, plan, activate, and track better marketing activities. YouGov works continuously to remain the biggest, most representative, and most connected proprietary panel in the market.

CrossEngage helps companies build long-lasting, valuable customer relationships. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI. The CrossEngage Customer Data and Prediction Platform collects and unifies first-party data from all sources. Hence, every marketer can determine relevant audiences through the unique power of predictive CRM and no-code modeling. With built-in audience management, campaigns can be targeted to the most valuable customers and data can be activated for engaging cross-channel customer journeys.

Quantcast Measure, an audience intelligence solution deployed across 100M+ web and mobile destinations. Gain real-time insight and research into the demographic and psychographic makeup of your audience. Learn how unique audiences engage with your website content. Leverage your unique audience insights to fuel more relevant messaging, ad campaigns, and content. Direct measurement delivers nuanced, real-time insights into your digital properties. Many audience measurement tools, such as Nielsen ratings, rely on panel-based data collection, which can deliver insights months after the fact. Direct measurement delivers real-time insights within minutes. Understanding your audiences as they visit your site has never been easier. Learn what your audience buys, what brands they prefer, what cars they drive, what media they consume outside of your site, and other consumption analytics. Implemented across 100M+ web destinations, we see users multiple times a day.

DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prioritizing what actions to take next. Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.

Online audiences expect instant access to video content and an uninterrupted viewing experience everywhere and on any device. Issues that impact the viewing experience such as slow startup times, low-resolution video, and rebuffering lead to lower engagement, higher abandonment, poor brand perception, and a lower likelihood that viewers will return. The stakes are too high to ignore the link between video quality, consistency in performance, and business results. Understanding your audience’s online viewing experience from a quality and engagement perspective helps keep an active pulse on the health of your business. Visibility into the quality of video performance is critical to uncovering key insights related to your viewers, which in turn impacts long-term business viability.

Instantly discover what your audience reads, watches, listens-to, and follows. Forget expensive surveys or time-consuming research. SparkToro identifies your customers' biggest sources of influence, and the hidden gems⁠—so you can reach them where they hang out. SparkToro crawls tens of millions of social and web profiles to extract data about any describable, online audience. Before, if you wanted to understand the people, websites, and publications that influence your customers, you'd spend hundreds of hours and tens of thousands of dollars on market research surveys that can't deliver comprehensive accurate information. SparkToro analyzes millions of public social and web profiles to reveal demographics, behavioral traits, discussion topics, and other crucial audience research in seconds. We believe the most effective marketing reaches your customers through people, publications, and places where they already pay attention.

SemanticForce is the unified media / e-commerce intelligence and engagement platform. We create a positive impact through the power of deep listening. Traditional media listening platforms provide limited data types. SemanticForce end-to-end media intelligence platform gives you visibility and intelligence on your data, everywhere. From online news to forums, from influencers to domains, from ads to pricing our listening ecosystem provides a new level of intelligence and protection. Organize millions of conversations on news and social media to spot trends and tap into topics relevant to your audiences. Be the first to discover positive and negative feedback about your brand on social media. Act fast thanks to real-time notifications and deal with negative conversations immediately.

Gain insights on the trends that matter to your business. For operational leaders and analysts, Azira’s data intelligence helps you analyze trade areas, understand consumer patterns, and gain insight into competitor performance. For marketers and advertisers who want to maximize campaign effectiveness, Azira’s data helps you curate audiences based on act-alike modeling, brand affinity, demographics and more. Activate omnichannel campaigns with seamless integrations to the world’s largest ad-serving platforms, then measure and attribute ROI on and offline.

While most market research tools rely on a single data source and methodology, Helixa Discovery was built to bring together disparate data sets to provide a richer view of any audience. Build detailed personas to help drive your strategy based on audience interests, demographics, and psychographics – all carefully weighted to be representative of the US Population. Your social listening tool and Helixa are the perfect team. Discover more about the people behind the Tweets and their interests, including media preferences, brand affinities, and what drives them. Interest meets consumption. The MRI-Simmons (GfK) consumption data you trust with the timeliness of Helixa Discovery let's you connect influencers, interests, media and product consumption through a lens representative of real-world behavior. Uncover advantageous opportunities within your influencer marketing. Find, validate and rank potential influencers by understanding the strength and quality of their followers to expand your

A platform that turns video data insights into online culture. Explore Winnin Insights to understand what your audience really wants to watch and become relevant to them. Understand the topics, niches of interest and creators that engage your audience. Share culturally relevant insights and creative references. Have data-driven ideas so your team approves them with more conviction. Transform your creative process using Winnin Insights. Produce relevant content in a less painful way. Get access to data from the world's largest online video platforms. Each social network has different behavior and consumption patterns. Understand in a few clicks what performs best in each of them with Winnin Insights. Search for the subjects your audience most likes to watch and find out what else relates to your audience. Dive into the niche interests and trends your audience is engaging with and find opportunities to produce content.

Fast track your way to the organic voice of your consumer. Next-gen AI identifies emerging topics and repeated consumer language. Market-research-inspired models capture what you’d otherwise miss, alerting you to noteworthy shifts in conversation. Go beyond conversations with behavioral data. Uncover what makes your audience tribes unique and connected. Build custom widgets, share internally, and start making consumer-centric decisions at scale. Social Listening Dashboards help you collect, visualize, and analyze what your consumers are saying online in real-time. From market research to crisis management, Dashboards are use-case focused, built together with your dedicated Client Service Manager. Above all, your Dashboard will help you keep pace with your ever-changing consumers and markets. As a result, you’ll make faster, consumer-centric decisions you can trust.

Measure effectiveness for continuous optimization. Align your multichannel marketing efforts to key business goals and measures their effectiveness. Optimize campaigns to ensure the highest degree of success. Robust reporting capabilities to track and measure overall usage and behavior, demographics, key metrics as well as specific asset watches. Deliver persuasive content based on specific audience segments and profiles deriving from interest, past history, location, referrer & more! Our intuitive reports provide deep insight and visibility of usage and behavior across your web properties, so you can manage risk and drive optimization. Visits, journey patterns, downloads, conversions, keywords. Provides an aggregate overview of key analytics and performance indicators. Helps you gain an understanding of who your visitors are, where they’ve come from, and the effectiveness of your buyer persona strategies.

Uncover detailed characteristics of a single social media audience to understand the persona of an audience by itself, or in comparison with others. We deliver deep-dive data points in addition to standard breakdowns by gender, marital status, age, occupation, personal income, and location. Confirm the authentic relationship between an influencer and their audience. Verify whether followers and engagements are real or fake prior to making your final selection of influencers for a campaign. Identify the people, brands, and media that most influence a desired audience. Search network specific databases containing millions of influential social media accounts to quickly qualify a manageable shortlist of influencers who best reach a specified target audience. Analyze audiences of multiple influencers, brands, or other users at once.

Allspark gives you instant access to advanced audience curation & marketing capabilities. Use Artificial Intelligence and data from 1.6 billion users to experience the simplicity of complexity. Curate diverse audiences across geographies based on large scale real world data sets such as home/work location, brand affinity, geo-radius and many more. In addition to unique audience insights, visualize your audience to notice trends. Do this in seconds using PlaceMatrix, Near's proprietary repository of building footprints. Activate audiences in marketing platform of your choice. Pre-integrations with TTD, Google Marketing Platform, etc. makes this work seamlessly in real-time. Automate your digital marketing with Jeanie. Spend more time selling and growing your business, and let Jeanie automate most of your brief executions.

Effectively and efficiently reach your highest value customers and prospects with Mobilewalla's audience segments. Thousands of consumer data points are modeled into campaign-specific, syndicated or custom audiences to deliver the right message to the right consumer at the right time. Our audience segments can be deployed in digital and social channels including Facebook, Twitter and Instagram. The depth and breadth of Mobilewalla data, allows us to build a portrait of each device ID. We use predictive modeling to understand patterns and then group devices into specific segments. App usage provides behavioral information and tells a precise story on the consumer. Demographic insights provide additional background information. Mobilewalla verifies our age and gender segments with Nielsen DAR and US Census data. GPS latitude and longitude location data from billions of daily signals allow for scale and accuracy.

OnAudience is a global provider of high-quality & custom audience segments for digital advertisers and data enrichment solutions. Our desktop data covers 200 markets with globally unified taxonomy, including more than 1,000 predefined segments. Profiles are precisely categorized on the basis of demographic data, interests and purchase intents of web users. We create and provide custom segments on demand. DMPs help you improve your digital campaigns. The platform makes it easy to manage all customer data and build custom segments dedicated to upcoming campaigns. Divide your customers based on specific products, markets or attributes and deliver them tailored adverts. OnAudience gets you access to one of the world’s largest database of clients’ profiles – find your new clients among over 27 billion user profiles worldwide.

Discover, research, and understand audiences, brands and competitors with the most intuitive social listening tool with the only truly unlimited search system. Infegy Atlas offers premier social listening tools and services, helping you understand audiences and consumers like never before. Turn billions of online conversations into actionable consumer insight that can help you with market research, customer persona development, brand research, campaign tracking, competitive intelligence, demographics, industry white space, sentiment analysis, influencers, crisis management and more. Don’t just analyze social data, present it with style.With our reporting platform Infegy Canvas, you can create custom reports with data directly from Infegy’s social listening and intelligence platform. Leverage Canvas for client presentations + full-service reporting, and team meetings to keep everyone up to speed with beautiful reports, no design experience required.

MarketChorus provides insights on content and audiences, through the lens of social media. Monitor content trends as they evolve and understand what your buyers (donors, readers, etc.) are reading, who they follow, and who influences them to take action. Automate content discovery. Analyze engagement, trends, and competing content. Extract the social media audience liking, commenting on, and sharing content relevant to your organization. Spot emerging trends, monitor brand mentions, and more.

Social listening has evolved. Discover the power of audience intelligence. Pulsar helps you find the story in the data. Our social listening and audience intelligence platform brings all your digital audiences in one place. Get data-driven social media insights by leveraging the power of AI & data visualization in our owned-media analytics, trends, and social listening tools. Stay on top of the real-time conversation, or look back in time to surface trends & social media insights. Listen, craft data-driven personas, segment your audience, and zoom in on the language of any conversation. Detect the best influencers in every audience and find your next social media campaign partners. See what resonates with your target audience, and use social media insights to power your creative strategy. Fine-tune your content, track your competitors’ social media, and benchmark the impact of your marketing.

Take back control of your digital advertising. Execute programmatic ad campaigns at any scale with our all-in-one digital advertising software. Determine which targeting tactic is right for your campaign goals. Enjoy simple campaign setup and personal support. Quickly manage and optimize multiple advertisers and programmatic ad campaigns, no matter your campaign goals. With customer onboarding and easy-to-use, feature-rich digital advertising software, you can plan and execute campaigns with efficiency and ease. Launch highly-targeted campaigns with custom audiences created from first or third-party data. You can also target specific locations or based on web content and page categories. We offer tools to seamlessly combine first and third-party data to create custom audiences comprised of your most valuable users.

Silhouette™ is the industry’s first audience intelligence platform for characterizing and reaching anonymized personas based on earned media consumption, influencers, passions, personalities, and interests. Silhouette™ uses social data to deliver highly deterministic, actionable insights, and media campaigns across any persona or intended audience. Silhouette™ solves the problem of measuring social influencer campaigns by connecting social content engagement with actual company revenue and other business outcomes. For the first time ever, brands are now able to turn their market research, marketing personas and surveys into highly scalable and addressable audiences. At the core of Silhouette™ is a social identity graph of more than 1.2 billion profiles sourced from 60 different platforms and more than a million websites, 300 million individual email accounts, and more than one billion IP addresses and mobile devices.

Drive brand growth using AI to understand and unlock audience culture. From insight to activation, Codec-identified Tribes enable cross-team remote collaboration and smarter marketing decisions at the speed of culture. Connect global teams and agencies to the Codec platform and put shared audience insight at the heart of brand-building. Codec exists to help brands make sense of the rapidly changing consumer environment, through this unprecedented shift to digital. We’ve spent five years working with the most sophisticated brands in the world, connecting global and local teams across all stages of the marketing workflow to underpin a shared view of their audiences in culture. We believe that brands that connect to culture are brands that grow. Our AI-powered audience insights analyse hundreds of millions of digital content engagements in real-time.

Backed by data and machine learning, our marketing platform offers a set of friendly tools to activate cross-platform advertising campaigns that meet people where they are and when they are ready. And seamlessly translate discovery into demand by activating shoppable experiences from these ads. You can learn a lot about your market based on what your shoppers are searching, seeing and buying. Sharpen your paid search campaigns using our keyword recommendations and optimize quality scores using our shoppable landing pages. Find the best audience for your display campaigns and drive sales using our rich media shopping formats. Target using our custom intent audiences, and drive engagement and sales by making your video ads shoppable. Turn scrolls into sales on social media leveraging our data and automation. Personalize ad creative and landing page experiences.

Helping teams, brands, and agencies measure the value of sponsorships & understand their audiences. Download our free industry reports for exclusive access to the latest insights and trends across all major sports leagues. Zoomph’s Broadcast Solution provides unparalleled television coverage and viewership analysis, bringing the precision of digital reporting to traditional television. Stay ahead of the game with metrics that accurately measure partner performance across broadcasts. Track all the events that matter most on your authentic RSNs. Home and Away, whether national or regional — we got you covered. Leverage Industry Standard metrics like Viewership, Publicity Value, and more for reporting to all your partners. Logo detection, automated tagging and turnkey reporting makes managing and monitoring partner exposure on social media easier than ever. Monitor and measure content from Twitter, Instagram, Facebook, TikTok, YouTube and Twitch.

KPI6 is a Software as a Service Suite adopted by Brands and media agencies to understand consumers, identify their needs, and define audience segments. It analyses a multitude of user-generated content and unsolicited sources like online reviews, social and web panels, digital open data to provide the critical strategic insights a company needs to drive innovation, opportunity assessment, strategic planning, segmentation, creative development, and media strategy. Every individual has characteristics that can be beneficial for a brand and an industry. It is imperative to fully leverage these traits to their maximum benefit within your organization. Leaders of your organization should be focusing all of their time and effort on strategic planning and management, rather than interpreting conversation streams and building user profiles. Your organization needs custom solutions that will do the work itself and take the research further.

Get access to detailed behavioral insights, gather intel on your most pressing questions and find audiences that perform — it has everything you need to conquer the digital landscape in a privacy-first world. Drive business intel with access to real-time, deterministic and actionable data on your consumers mobile behavior. Eliminate ad waste and deliver higher ROAS by leveraging remarkably accurate audience sets ready to be activated in Lotame or any other Data Management Platform. Elevate your market research by getting detailed feedback from real consumers curated based on their digital behavior. Industry-first market insights for a privacy-first world. Peek under the hood to learn more about what powers VTION’s never-before-seen consumer behavior insights. Passive, real-time data collection methodology ensures that data cannot be manipulated as it is collected passively, providing higher data accuracy.

The world's most powerful companies trust Clickagy's unique 3rd party data to power their advertising & analytics. Imagine you could zoom out and see what everyone on the internet is doing in real time. If you could cherry-pick specific people to reach based on the content they're consuming, who would you target? Don't settle for status-quo or "close enough"... instead of a one-size-fits-some segment, Clickagy Audience Lab empowers you to surgically handcraft your ideal audience! Clickagy powers the world's most successful data-driven companies. Leveraging ZoomInfo’s best-in-class B2B intelligence, the acquisition advanced the power of Clickagy’s solution, adding new layers of audience customization and visibility to go-to-market teams to introduce first-generation streaming intent data to the marketplace. Clickagy powers the world's most successful data-driven companies.

KeywordSearch boosts ROI for Google and YouTube Ads by building the best Ad audiences for your business in minutes using AI Keywords and Audience Research. Build laser-targeted audiences using AI and sync those audiences directly to your Ad account in one click. Level up your YouTube Ads and Google Ads with KeywordSearch! Sign up for a free Trial today.

Get a clear view of what’s working with real-time, all-channel analytics, streamlined in easy-to-follow dashboards. Visually track growth metrics against customizable date ranges that work with your business needs. Packed with paid metrics across social and search so you can quickly compare, judge and pivot to make sense of every cent. From Top Pages to Search Queries, get instant audience insights. Drive-up website traffic and intent, and create beautiful business-ready highlights. Skyrocket your share of voice with tools to track brand-relevant conversations and industry competitors. Respond fast, every time, to build more meaningful relationships with customers. Monitor customer sentiment and fast-track your response to questions and feedback across all social channels. Simplify community management with one view of all your social posts, with easy click-through for live responding.

With Websays Alerts, you won’t miss any important mentions of your brand on social media. In addition, this functionality and the 24/7 view of the social conversation is ideal for crisis management or campaign tracking. Websays will alert you when there are unusual peaks or volumes, crises, influencers with more than X followers talking about your brand, or you name it! Websays Clippings shows you in a simple, organized and accessible way, what is being said about you or your brand on social media, news, blogs, reviews, forums and other websites. We have real-time metrics so you can measure, at a glance, your popularity, reach, impact, loyalty and sentiment, among other factors! Web says Communities provides your community data in a cluster graph format. Real-time graphs that show how a conversation about a specific brand or topic is developing, who is generating mentions and who is being mentioned to discover infinite behaviours and interactions.

A comprehensive tool, packaged in a sleek UI that provides real-time actionable insights. The HyperVue platform is not just another AI and Machine Learning engine that provides social insights. It fundamentally reimagines the possibilities of social data. HyperVue derives, builds and predicts outcomes for brands, topics, cities, industries, segments and groups of people. It combines the intelligence of people and algorithms in a manner that redefines software for its users.

The smartest, data-driven brands and their agencies know they can no longer rely on generic audience solutions. That’s why we build just-for-your-brand Custom AI models to hand-pick audience members to create your best audiences. High performing audiences that are accurate and scalable. Easily explore, create, and activate audiences. We want to help our clients become smarter. We’re a group of relentlessly curious data scientists, engineers, and marketing and advertising professionals solving companies’ toughest problems in the face of constant technological change.

Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 60+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust reporting, and more help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content.

Trufan provides the opportunity for consumer opt-in: allowing you to generate ethical, high quality first party data. With the power to export and re-market to valuable target audiences. Discover new audiences, segment and filter across industries and interests with bio keywords, geographic breakdown, hashtag usage, activity rate, post times and more. Understand audience overlap across a portfolio of brands — yours, competitors, and more. Activate an audience whenever and however. Drive calls to action like new platform follows, newsletter sign-ups, e-commerce and more. Engage with ease to re-market and prompt impactful results.

Unified Social Media Marketing Platform. Drive growth by understanding your audience, creating content they love, analyzing engagement and improving cross-channel care. No matter the size of your challenge, we have you completely covered. Socialbakers makes it easy to create and execute the perfect social media marketing strategy, from content planning to audience analytics to precision budgeting. From web to social media, understand who your actual audience personas are based on multichannel data. Our AI analyzes your first party-data and organizes it into personas with a single click. Reduce the cost and time spent on audience research. Instead of relying on expensive static surveys base your research on first-party digital data. The Socialbakers AI uncovers your audience interests and content preferences so you can tailor your campaign strategy perfectly, every time.

Use our visualizations to get insights without drowning in detail. Create unlimited dashboards and customize them to your needs. HitsLink is for people who need to speak fluently in the language of online activity. Become an expert on your engagement, geolocation, demographics, social activity, and conversion rates. The more you explore, the more you know about what’s working. Our customers become more successful by focusing on their best marketing opportunities. Hundreds of traffic statistics. Extremely detailed search engine marketing information. E-mail alerts upon user-definable traffic levels. All the features of HitsLink Professional plus conversion tracking of pay-per-click campaigns (e.g. Adwords) all the way to orders and revenue! You can track user definable events, such as, promotions and downloads as well on your site. New, Create and manage users and groups with different access levels.

AIXON is a data science platform that unifies and enriches existing customer data to help you better understand your audience, and run AI models to easily predict their future action. Enrich profiles with internal and external insights to form a holistic view of users. Use AI brains to find the best pattern for your marketing strategies within seconds. Take action directly and easily with insights generated from AI brains to all channels. AIXON creates a 360-degree view of your audience by unifying data from different sources like apps, websites and CRM. Enrich your audience profiles by combining this data with users’ external digital footprint from Appier’s unique cross-screen database. Take advantage of existing AI models or build your own to generate powerful predictions within minutes. The platform enables you to create segments based on user interests or personas, find lookalikes, compare audiences and predict future action such as conversions.

Build tomorrow’s pipeline today with AudiencePlus by becoming your own channel for content distribution and leveraging AI and first-party data to understand your audience like never before. Your competitors are all executing the same old transactional playbook to build a pipeline, creating more noise than ever for buyers. To rise above, you need to build and develop meaningful relationships at scale. Convert website traffic and social followers into loyal subscribers, giving you direct access to your audience with no algorithm in the way. Launch a modern media property as an extension of your website to showcase your best content, no dev support needed. Leverage AI workflows informed by your first-party data to gain deep insights into your audience and their interests. Unlock powerful intent signals to inform marketing decisions, identify ready-to-buy customers, and connect them to sales with the context they need to close.

Start.io is a mobile marketing and audience platform. Start.io (formerly StartApp) empowers the mobile app ecosystem and simplifies mobile marketing, audience building and mobile monetization. Start.io’s direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel growth.

Measure human attention and emotion in response to advertising to drive optimal creative performance and media efficiency. The world’s most accurate emotion classification system, enabled by the largest culturally sensitive AI training set. We live in a world of distraction. Leading advertisers use Realeyes to drive greater ad performance to maximize attention. We measure the attention levels and the emotional responses of your sample audience as they watch your content on their own device. Realeyes’ AI-powered platform is the most sophisticated in the market, using webcams to interpret audience’s attention the same way a human would do. The Audience Retention algorithm is calibrated against advertisers’ and partners’ actual view-through rate performance data. The algorithm, initially built from 200+ ads across seven markets, has 85% correlation with actual in-market video view through rate.

Empowering clients to make great decisions. Isentia is your real-time media intelligence and insights solution, helping top-performing communication teams make sense of the world’s conversations. Isentia is your real-time media intelligence and insights solution, helping top-performing communication teams make sense of the world’s conversations. Don’t miss important coverage, conversations or comments with our suite of services, designed to make monitoring quick, easy, and more meaningful. Enhance your strategic communications, be crisis ready and manage your reputation by tracking key messages, issues and audience sentiment across channels, with more accessible and easier-to-use data. Always be the first to know with real-time alerts and real-time analytics that help you spot trends and take action to help your organization build its reputation.

Traditional market research is time-consuming, unreliable at scale and prone to bias. People Pattern uses complex data science techniques to extract actionable marketing insights from the ocean of unbiased opinions and data generated by social media users. We refer to this as audience intelligence. While most social marketing tools focus on analyzing conversations about brands, the most valuable insights come from the people behind the conversation. Applying rigorous data science, People Pattern helps marketers understand the PEOPLE behind their brand conversations and move beyond vanity metrics to evermore sophisticated ways of analyzing, targeting and activating high-impact audience segments.

Customer personas have long provided a way to understand and segment consumer cohorts. But marketers have struggled to make personas actionable when it comes to real-world media targeting. That’s why Wiland PersonaBuilder™—the world’s most powerful persona creation tool—is also designed to produce ready-to-deliver audiences for activation in digital advertising campaigns. The intuitive PersonaBuilder application makes it easy to create robust, detailed prospect and customer personas based on relevant, continuously refreshed data—vast consumer spending signals, social media engagement data, and other information. Bridge the gap between your strategy and media buying teams. PersonaBuilder enables you to create robust, detailed personas that can immediately be converted into audiences ready for activation in digital advertising campaigns.

NPAW is the global leader in holistic, end-to-end video intelligence solutions for streaming services. Marked by continued growth and increased competition, 2021 was a year of both consolidation and change for the video streaming industry. In this report, we look into the main trends affecting the video ecosystem and analyze their impact from a user engagement and streaming quality perspective. Understand your user’s content preferences and take steps to source more attractive, relevant content to your audience. Create sharper marketing campaigns by understanding the user’s content interests. Know exactly when and where you should promote new content. Generate fair, transparent business models with your content partners. Create payments based on content consumption analytics.

Using real-time intelligence and rapid responsiveness, we deliver personalized CPG marketing to decode shopper behavior and maximize consumer relationships. All at unparalleled scale. Identify your audience and where best to reach them with your message. It's important to know who you're talking to before you decide what to say to them. Use our custom or syndicated segments to align better with your shoppers. Generate insights by analyzing shopper data to better understand audiences. This is where our data nerds get to flex their muscles. Our analytics provide incredibly precise insights based on years of consumer data to ensure highly individualized messages. Deliver personalized messages that turn shoppers into buyers and buyers into fans. Whether you are trying to penetrate a new market segment or build more loyalty among your current shoppers, we'll help you serve up relevant and motivating messages.

Enables tech ops teams to monitor and diagnose delivery of streaming content and advertising to ensure a TV-quality experience. Engage viewers and grow audience to increase revenue. Empowers marketers and content creators to build audience with the optimal mix of social media, advertising, and content. Inside 3.3 billion applications, analyzing 1.8 trillion data events per day, across 180 countries. Cross-screen, viewer-centric data organized for every second of every stream. Purpose built to drive decisions that maximize engagement, revenue, and ROI. Real-time, cross-screen insights do more and give you a competitive advantage. Don’t guess, know. Conviva’s platform delivers the world’s most complete, accurate streaming video data set. Harness the power of over 150 billion streams per year to drive priorities and decisions across your multi-faceted business, from operations and marketing to research, product and executive strategies.

ONEcount is a customer data platform (CDP) that combines a full Audience Activation Toolsuite in one, tightly integrated stack. Leveraging a mature history of identity resolution, data consolidation and advanced identification and targeting tools, ONEcount delivers a simple-to-manage ecosystem while streamlining the tech stack. The system features AI/Machine Learning capabilities, aggregated Business Intelligence (BI) & Predictive dashboards, 100+ pre-built data visualizations, DExTr - ETL engine, a robust activation tool suite with forms, Landing page, pop-up Builder, segmentation and built-in on-site and off-site targeting capabilities, GAM/DFP integrations, social and single sign-on abilities, and a host of other tools to enable cross-sell/upsell initiatives, increase conversions and create personalized 1-to-1 messaging.