Howl Integrations

Squirrel is a B2B affiliate marketing and price comparison infrastructure platform built for digital publishers. It connects publishers to thousands of retailers across multiple affiliate networks globally. Squirrel offers five core products: - Widget, an embeddable price comparison tool that displays live retailer prices in the reader's local currency, updated every 2–4 hours; - API, which gives publishers access to a managed international product database searchable by keyword, ASIN, UPC, EAN, or SKU across 10+ countries; - Links, a free JavaScript snippet that automatically finds, fixes, and monetises outbound retailer links site-wide, always prioritising the publisher's own affiliate accounts; - Insights, an analytics platform that unifies affiliate data from all networks into one dashboard with page, author, section, and country-level reporting; - Marketplace, Squirrel's own retailer network that fills monetisation gaps where publishers lack direct relationships.