GroupQuality

QualSights is an immersive insights platform that provides brands, agencies and consulting firms the ability to generate deeper and more authentic insights from consumers anywhere in the world, in a dramatically faster and cost-effective way. Using proprietary technology, companies can collect real-time consumer insights by remotely observing and interacting with consumers as they shop for, use or consume products in their natural environment. QualSights is the first and only truly integrated solution that seamlessly supports mixed methods research studies, blending the advantages of qualitative and quantitative research to provide clients depth, authenticity, speed and agility within their studies. In addition to offering a variety of options to capture data, QualSights helps expedite analysis by providing a powerful suite of AI tools that make it easy to find and present the insights that matter.

To prosper and gain a competitive advantage in today’s rapidly evolving economy, brands need to take an agile approach to market research. However, traditional research firms are too expensive and move too slowly, and DIY tools simply don’t deliver insights at the analytical depth necessary to make decisions with confidence. This is why GutCheck pioneered agile market research more than a decade ago, and why the world’s most innovative and successful brands trust us to inform their growth strategy and most critical business decisions. Our approach to agile uniquely emphasizes both speed and rigor, a combination that allows us to capture deep research insights and offer actionable recommendations at the velocity our clients need to uncover their optimal audience, capitalize on growth opportunities, capture additional market share, and maximize revenue.