Audience
Advertisers that want to know what keywords to bid on
About Google Keyword Planner
The right keywords can get your ad in front of the right customers, and Google Ads Keyword Planner is here to help. Search for words or phrases related to your products or services. Our keyword research tool will help you find the keywords that are most relevant for your business. Our keyword research tool gives you insight into how often certain words are searched and how those searches have changed over time. This can help you narrow your keyword list down to the ones you really want. Keyword Planner will give you suggested bid estimates for each keyword, so you can determine your advertising budget. Once you’ve found the keywords you like, you can add them to your advertising plan. Save your plan for future reference or share with your business team. When you’re ready, you can finalize and launch your campaign.