Google Analytics 360

Pros: The solution for data intelligence is something that this item has well maintained. Besides, the solving of business needs through the use of business different data sources is something that resolved the needs required.

Cons: Google Analytics 360 has all the data management that allows credible investments and business dynamics are well recorded.

Overall: The tool helps in creating business intelligence, where data is well managed, and proper procedures followed.

Pros: Google Analytics 360 has the data sourcing formulae, which is vital in safeguarding the analytical report. More so, Google Analytics 360 has the validity of every data report due to the intelligent deployed.

Cons: Google Analytics 360 has no shortcut in matters professional analytical procedures. More so, Google Analytics 360 increases the details of every analytical extension.

Overall: Google Analytics 360 is an aggressive and relatable analytical platform, with the professional details required. The developer issues the program at a reduced expense and the reports are shared regularly.

Pros: * It is more complete than the previous version of this platform since it has more monitoring tools and high-quality data collection that allow making the best business decisions for each company. The behavior of the users within a website is more detailed and with this it can be understood in the areas where the user in general spends more time to be able to improve those places or spaces that are useful, but are not being seen or user that they navigate within a website, making it possible to have more user retention as the experience on a website improves thanks to the data obtained by this platform.

* All kinds of metrics can be shown by this platform, so it is really useful for optimal performance to apply the corresponding marketing strategies that help boost a company, so it has been useful to have traffic and from which source each user comes since It is very useful to be able to know if the techniques or strategies applied are the best and if they are really causing the true purpose to obtain more audience. With this, I can understand how the ads I publish work and what I can do to get more positive responses, since with this I can decide on the optimization of my marketing tools and strategies.

* With BigQuery you can connect to this platform to have a more complete data analysis since Google Analytics can handle a large amount of data, thus allowing it to be processed and analyzed. Thanks to Google's Big Data you can have good results since you can have results in a short time, you also have a variety of data and a variability in which the same data will not always be shown over time since trends change and it is good to be able to find out what is currently trending to get the most out of it.

* Finally, with the tracking by ID, you can track a specific user regardless of the type of device it has, this provides me with valuable and accurate data on the user and their behavior. It also allows me to see the impact of the different marketing channels, thus seeing the different results of the campaigns that are carried out.

Cons: * I hope they improve the user experience on mobile devices since the data display is not as extensive as it is displayed on desktop making it so difficult to read the data in the reports. Therefore, I would like to make it easier and more legible for each user to be able to have a clearer visualization of the analytical data with this platform in order to improve the experience of being able to use Google Analytics 360 from the comfort of my mobile device.

* It requires a long experience to have full control of almost all Google Analytics tools since it is not an easy platform to manage. I recommend taking the courses offered by Google in order to have optimal development and development, since very different results are obtained from someone who is just starting to use Google Analytics, unlike someone with experience or a course or experience who already has the ideal knowledge of this tool.

* The way in which Google presents itself to be able to provide solutions is through its documentation, since in order to have a response from the technical support team, immediate solutions may not be obtained since the response time is very long and can last from days to weeks, this being the least practical to have in case any inconvenience arises. I don't like the methodology of always having to read the documentation to try and come up with a solution on my own as it's a very slow research process that can seem very outdated these days, so it's required to be Have a chat available for those cases in which you want to apply immediate solutions and not have to wait for a response in weeks.

Overall: Google Analytics 360 has allowed me to grow the way in which I can apply marketing to any business, thus being able to make it grow since this platform provides me with very useful information and solutions that I can take advantage of in the different areas of my work. I like that it can process unlimited data without much effort and without requiring so much waiting time, thus allowing my clients' sites to grow exponentially.

The business decisions that I can make with this platform I can do without hesitation so I always have the right decisions that lead me to a better path that addresses leaks that a website has so that I can abort them in the best possible way, thus being able to make sure that I don't lose any opportunity or possibility of being able to get the most out of the trends and tastes of users in general.

I can verify the source where all the traffic originates so I have a broad view of the geographic location of the users in order to have personalized and specific campaigns for each country and in addition to that I can measure exactly the performance that each country has when having clear the analysis that is executed during the traffic measurement and its impact. With all this I can say that this platform has been a good tool since I wanted to improve my marketing in my learning principles and I have been able to see results as I have grasped the best practices with Analytics 360, in addition to all the information I receive from This platform is in real time so I can execute any convenient action plan that helps boost any campaign without having any inconvenience or walls in between.