Audience
Publishers looking for a video SSP with programmatic advertising to create and sell video inventory
About Genesis SSP
The Genesis SSP powered by Page Intelligence improves the performance of outstream video. The platform tests and selects one of multiple formats on the fly, adapting to how the user is consuming the content. The ad format that delivers the optimal user response on a specific page is served. This creates a preferred ad experience for the user while improving performance. Intuitive performance reporting for greater insight. Third-party data integrations to measure the quality of publisher supply. Fraud filtering to protect publishers and earn the trust of advertisers. Real-time bidding, PMP and deal ID capabilities to manage all deals in one place. Multi-screen video support to maximize ad opportunities on desktop, mobile and OTT. Page level yield optimization to drive higher revenue. Collect user behavior and attention data on every page (URLs), not just the domain. Create indexes for page attention, trending content, expected ad performance, and more.