Audience
Auction houses, liquidation dealers, estate sale operators, retailers, nonprofits, and any business that wants to run branded online, in-person, or hybrid auctions with modern tools
About Gavel
Gavel is auction management software designed to help businesses launch, run, and scale auctions using a flexible, white-label platform that prioritizes speed, simplicity, and bidder engagement over legacy systems. It enables sellers to create and manage auctions with tools like Mobile Lot Builder (to capture photos, titles, and descriptions on the go), GavelTags (to build hundreds of lots quickly for live events), LotBot (automated lot creation from photos), CSV import from inventory systems, and API integration to automate workflows. Gavel supports real-time bidding and push notifications to maximize participation, bidder verification, and mobile payments for secure checkout, and advanced analytics and reporting to track performance and optimize results. It is fully custom brandable, letting businesses host auctions under their own identity, own their bidder data, and even build multi-tenant marketplaces.