Audience
Companies interested in a solution providing objective insights related to purchase decisions processes and systematic analysis
About Fletcher/CSI
Many companies conduct ad-hoc internal reviews of some of their bids, but a successful Win/Loss program is more comprehensive. Win/Loss analysis is an ongoing, systematic analysis of why a company’s deals are won and lost. The process is simple, but the results are powerful because they help decision-makers implement company-wide changes. Analysts conduct qualitative and quantitative interviews with decision-makers at prospect companies, for both won and lost deals. Our interview guides result in objective insights related to purchasing decision processes, solution capabilities and features, sales team effectiveness, pricing, and contracting. We regularly provide clients with individual reports for each deal so they can understand the nuances of each individual case. In the end, we deliver a summary report that analyzes trends across multiple deals over time. The aggregation of several deals over time lets us deliver recommendations about value proposition, product features, etc.
VOC Research
VOC Research specializes in professional, pre-scheduled, and unbiased conversations with key decision-makers at your customers, prospects and intermediaries to gather their opinions, sentiments, and voice of customer feedback regarding your company’s and your key competitors' products and services. Our expertise in B2B VOC services will help you win more business and retain more customers. We interview key decision-makers at the organizations where you recently won or lost new business to determine the factors that led to each decision. We then analyze the interviews to identify trends and actionable intelligence to help you win more business. We interview your customers to gather their unbiased satisfaction, loyalty, and renewal sentiments, allowing you to identify and react to any comments, issues, or enhancement ideas in a timely manner. We interview your customers to determine their likelihood to renew or defect to a competitor so you can identify and react to any comments.
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Aurora GPS
Aurora GPS helps B2B organizations use win-loss analysis to understand the root causes of success and failure, providing your salespeople the actionable tools they need to quickly close more business. Your sales cycle should not be shrouded in mystery. Yes, you have data from your CRM on deal volume, velocity through the funnel and overall win rates. But why did you win? Why did you lose? Most explanations are simple, one-sentence notes in the deal record. If you want to understand the underlying reasons – and be able to do something about them – you need to dig deeper. Build relationships with both won and lost deals by demonstrating your commitment to improvement. A major medical device company consistently fell behind its competitors getting its device adopted by major healthcare systems. It had success with smaller hospital groups, but it could not meet its revenue and profit goals on the backs of smaller providers.
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Klue
Klue is the competitive enablement platform built to collect, curate, and deliver competitive and market intelligence across every department of every business. Staying on top of the competition is easy with Klue. Klue tracks relevant news and data and combines it with internal sources. Deeper competitive intelligence gives you the edge against top rivals and growing threats. Never pull your hair out managing document versions again. Update sales battlecards effortlessly, collaborate seamlessly, and deliver consumable competitive strategies in the tools your Sales reps use every day. Arm reps with sales strategies to be more effective in closing deals. Easily searchable sales battlecards give tactics to handle objections, deposition competitors, and leverage strengths. Fuel better decision-making across the organization. Klue makes it easy to collect, curate, and deliver intel to multiple teams. Whether by email, web, mobile, or Salesforce, Klue works where you do.
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WON
Win-Loss research helps organizations better understand why you win deals, and the reasons you lose to competitors. WON conducts comfortable, third-party interviews with your key contacts. You'll gain deep insight into their decision-making process, the strengths/weaknesses of your team and offering, and exciting insight into your competitors. As a result: - Sales learns how to improve their talking points and process. - Marketing learns the messaging that resonates and how better to position products to different customer profiles. - Product learns what features customers care about. - And Client Success teams learn what’s most important to their customers, and how to prevent churn.
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Company Information
Fletcher/CSI
United States
fletchercsi.com/services/winloss-analysis/
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