Audience
Businesses seeking for an identity verification solution to identify and authenticate users across the customer life cycle
About Experian Identity Verification
Identity and fraud dynamics are increasing the pace of change at astonishing rates due to aspects such as: consumer demand, technology advances, and increases in identity theft and account compromise. Businesses need to understand and weigh fraud risks with the need to meet consumer expectations for fast, frictionless experiences. According to our 2020 Global Identity and Fraud Report: 88% of consumers say their perception of a business is improved when a business invests in the customer experience, namely security, 95% of businesses are confident they can identify their customers, yet — 55% of consumers don't feel recognized. Improve customer experience with lower-friction identity recognition methods and higher approval rates for good, verified customers. Gain cost efficiencies through only leveraging step-up authentication treatments for those customer interactions truly warranting additional verification.