Audience

Product, engineering and marketing teams seeking a tool to improve their operations

About Optimizely

Optimizely is the world's leader in Progressive Delivery and Experimentation, empowering leading companies to test and deliver new experiences and features to their customers. Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely Digital Experience Platform helps you unlock your digital potential. To create helpful, human digital experiences requires constant invention from every company.​ A digital experience platform (DXP) should make creating behavior-driven experiences simple, crafting sophisticated content faster, collaborating easier and anticipating customer needs possible. See how you can eliminate guesswork and make every interaction actionable. Commerce in the digital age is more than transactions, products and catalogs. Selling online means telling stories, evoking emotion and establishing trust. No one owes you their business, you have to earn it with every interaction.

Pricing

Free Version:
Free Version available.
Free Trial:
Free Trial available.

Integrations

Ratings/Reviews - 2 User Reviews

Overall 5.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 5.0 / 5
support 5.0 / 5

Company Information

Optimizely
Founded: 2010
United States
www.optimizely.com

Videos and Screen Captures

Optimizely UI

Optimizely UI

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Product Details

Platforms Supported
SaaS
Training
Documentation
Live Online
Support
Phone Support
Online

Optimizely Frequently Asked Questions

Q: What kinds of users and organization types does Optimizely work with?
Q: What languages does Optimizely support in their product?
Q: What kind of support options does Optimizely offer?
Q: What other applications or services does Optimizely integrate with?
Q: What type of training does Optimizely provide?
Q: Does Optimizely offer a free trial?
Q: What pricing for support is available for Optimizely?
Q: What pricing for training is available for Optimizely?

Optimizely Product Features

AB Testing

Audience Targeting
Campaign Segmentation
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Test Scheduling
Visual Editor
Funnel Analysis
Heatmaps
Surveys

App Design

Testing Management
Visual Interface
Change Management
Collaboration
Design Templates
Drag & Drop
Feature Library
Prototyping

Content Management

SEO Management
Version Control
E-forms
Audio Content
Website Management
Image Editor
Text Editor
Document Indexing
Video Content
Customizable Templates
Full Text Search

Digital Experience Platforms (DXP)

User Management / Permissions
Performance Monitoring
Blogs
Knowledge Base
Wiki
Forums / Message Boards
Calendar
Alerts / Notifications
Surveys / Polls
Workflow Management
Content Modeling
Digital Asset Management
Version Control
Auto-Tagging
File Sharing
Templates
Personalization / Segmentation
Headless CMS
Reporting / Analytics
Form Builder

Feature Management

Feature Alerts
Feature Rollout Management
Whitelist Creation
Product Experimentation
A/B Testing
Multivariate Testing
Entitlement Management
KPI Monitoring
Kill Switch
Feature Flag / Toggle

Landing Page

A/B Testing
Analytics
Drag & Drop
Real Time Editing
Responsive
Form Creation
SEO Management
Templates

Performance Testing

Mobile Testing
UI Testing
Web Testing
API Testing
Benchmarking
Cross Browser Testing
Debugging
Historical Reporting
Load Testing
Parallel Testing
Regression Testing

Personalization

A/B Testing
Account Based Marketing
Behavioral Targeting
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization
Abandoned Cart Saver
Campaign Segmentation
Content Analytics

Usability Testing

A/B Testing
Annotations
Audience Targeting
Heatmaps
Moderated Usability Testing
Quantitative Metrics
Reporting / Analytics
Surveys and Feeback
Video Recording / Transcription
Mobile Testing
Prototype Testing
Remote User Testing
Impression Testing

eCommerce

Order Management
Customer Accounts
Loyalty Program
Catalog Management
Promotions Management
Returns Management
Channel Management
Multi-Store Management
Email Marketing
Inventory Management
Shopping Cart
Product Configurator
SEO Management
Templates
Kitting
Mobile Access
Data Security
Reviews Management
CRM

eCommerce Personalization

Abandoned Cart Email
Product Recommendations
Offers & Discounts Notifications
Personalized Site Navigation
Social Insights
A/B Testing
Reporting / Analytics
Dynamic Pricing

Optimizely Reviews

Write a Review
  • Himesh S.
    Data analyst
    Used the software for: Less than 6 months
    Frequency of Use: Monthly
    User Role: User
    Company Size: 26 - 99
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Increased My Sales"

    Edited 2020-07-18

    Pros: It boosts your sales revenue and gives you flawless e-commerce management. Easy to manage Business to business and business to customer sales. Very easy to adjust listing and it's content.

    Cons: Overall its an outstanding but I would be happier if they improve analytical data.

    Overall: It's a complete e-commerce suite for business. Overall Episerver is intuitive it gives me an e-commerce management solution with many add-ons supports. Very easy to manage product listing and its contents.

    Read More...
  • An Optimizely User
    Software Developer
    Used the software for: 6-12 Months
    Frequency of Use: Daily
    User Role: User
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "A robust CMS platform"

    Posted 2020-06-13

    Pros: User friendly - easy even for beginners
    Multiple Customization options
    Allows many different user roles
    Multi-channel distribution
    Useful content structure

    Cons: Needs better SEO features
    Documentation can be improved

    Overall: EpiServer is an easy to use as well as a robust platform for creating your own digital footprint. It has a reputation of handling eSync and eCommerce better than alternatives.

    Read More...