Audience
Outdoor advertising companies, Private schools, Shopping malls, Premium car dealers and more
About DataSort
A portal based on mobile- and enriched third-party data that allows one to:
— reconstruct users’ sociodemographic (gender, age)
— develop user segments (eg., young parents, frequent travellers, blue collars, university students, wealthy residents, etc.)
— provide analytics according to clients’ requirements (places with users’ concentrations, customers’ loyalty, trends and variances, comparison with competitors, etc.)
— determine the best location for opening a new kindergarten/supermarket/mall based on users' concentration, interests and sociodemographic factors.
The solution started as a custom project for one of our UAE clients, but due to high demand further developed into a full-scale product that helps different businesses to answer important questions and solve principal tasks such as:
— launch of granular targeted ad campaigns;
— finding the best location for opening a business unit;
— identification of best locations for placing outdoor banners and so on.