Audience
Companies of all sizes
About D&B Lattice
D&B Lattice (formerly Lattice Engines). ABM programs require marketers to be able to aggregate and consolidate all data, as well map and organized data by account, buying center and contact hierarchies. This gives team the ability to create targeted campaigns that engage prospects and customers in a meaningful way. Marketers need AI to predict and identify who will buy, what they'll buy and when. This means going beyond scoring accounts, but also identifying if buying committees have formed, assessing the buying stage and delivering the next best offer. Personalized campaigns see 2x the engagement rates and 3x the close rates of routine campaigns. Use AI-powered insights to create specific messaging for each persona tier at target accounts and activate them across all channels. Its critical for any successful ABM program that customer data is safe and handled with care. Review all the policy of all technology solutions to ensure data is compliant with GDPR and other standards.
ZoomInfo SalesOS
Maximize productivity, accelerate pipeline and reach the revenue potential you didn’t imagine possible with ZoomInfo SalesOS. Build an account universe based on your Ideal Customer Profiles and reach decision makers with the largest B2B contact database of 65M+ direct dial phone numbers and 150M+verified email addresses. Identify and reach prospects at the beginning of their buyer’s journey by tracking companies researching solutions like yours across the web. Discover and connect with decision makers from companies exploring your business website. Analyze customer calls, meetings, and emails to drive process changes that impact your bottom line. Build and execute multi-touch sales cadences with our native phone dialer and email tool. Shorten your sales cycle with ZoomInfo Chat, an easy-to-use, data-driven chat bot tool. Set real-time lead alerts to engage best-fit buyers or automate lead-qualifying interactions to free up your internal team.
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ZoomInfo MarketingOS
Identify sales-ready leads researching relevant topics and keywords on the web. Access 65M+ direct dial phone numbers and 150M+ verified email addresses. Tailor your account universe with 300+ attributes, insights and recent activities. Launch targeted display and social advertising campaigns to prospects based on their job title, management level and department at companies showing buying intent. Target high-value accounts and buyers within your addressable market. Trigger marketing campaigns with industry-leading buyer intent signals, scoops, and technographic data. Easily plug-and-play with your CRM and marketing automation software for cross-system targeting. Entice website visitors to take action and convert to leads — from starting a conversation to filling out your form. Engage, nurture and convert more website visitors by harnessing real-time company insights and on-page behaviors.
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LeadSift
LeadSift is a B2B intent data provider that helps organizations identify and prioritize the prospects and accounts they should be targeting. We collect data from millions of Unstructured Public Web Data to identify when prospects are showing an increased interest in competitors and relevant topics. Once we identify a signal, we go through a sophisticated mapping process to understand who these prospects are and where they work to determine if the signal is relevant. The end output is a contact enriched with company details and contact information that has been actively researching a relevant company or topic. With LeadSift data, organizations can optimize ad spend, marketing nurture campaigns, and sales outreach.
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Aptivio
At Aptivio, we’re the future of sales. Our all-in-one AI platform positions companies to achieve sustainable growth today and tomorrow. We leverage artificial intelligence to free up sales reps from mundane tasks. Aptivio helps Chief Revenue Officers with opportunity discovery, revenue conversions, unifying sales and marketing, and optimizing the selling experience. Our Buyer Intent AI platform empowers sales reps with real-time signals and actionable insights to anticipate the needs of customers before the competition. Aptivio offers seamless user experience and adoption that’s self-service and easy to instantly set up. We reveal buyer intent and sales-ready opportunities within 48 hours, tailored to your go-to-market playbook. We’re backed by Panoramic Ventures and Quake Capital and deliver sales pipeline growth to market-leading firms such as Capgemini, Tonkean, LexisNexis, and more.
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Integrations
Company Information
Dun & Bradstreet
Founded: 1841
United States
www.lattice-engines.com
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Product Details
Platforms Supported
SaaS
Training
Documentation
Live Online
Webinars
In Person
Support
Phone Support
D&B Lattice Frequently Asked Questions
D&B Lattice Product Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification