1plusX
At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.
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Microsoft Curate
Create curated deals to sell programmatically. Monetize your data and access unique demand to empower supply management teams with Microsoft Curate. Choose how to merchandise your proprietary data to capture new programmatic spending. Maximize your reach with our global marketplace and audience extension capabilities. Experience a self-serve solution with the flexibility to run your business how you want. Access and search thousands of data-layered curated deals to find real-time audiences across screens at scale, available via Invest and all major demand-side platforms. Forecast and price packages, and create a deal catalog. Create and manage curated deals, including 25 targeting functionalities and the ability to assign deals to multiple buyers on any DSP. Allow sellers to create deals for specific curators and allow curators to troubleshoot supply and demand all in one place. Identify opportunities for improved performance and scale, and manage margin at the deal level.
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Proximic by Comscore
Proximic by Comscore is a division of Comscore that provides programmatic targeting solutions for advertisers, agencies, and publishers. Proximic by Comscore offers privacy-centric targeting solutions designed for today's advertising landscape. Their advanced contextual intelligence allows media buyers to reach target audiences without relying on user identifiers, enhancing targeting scale and precision. For media sellers, Proximic provides inventory curation tools aimed at maximizing audience monetization and attracting more buyers. The platform integrates seamlessly with various programmatic platforms, enabling activation of segments in the platform of choice. Proximic leverages Comscore's extensive data assets, including a double opt-in digital panel of over 2 million persons, data from 75 million TVs, 100 million connected TV devices, and over 350,000 proprietary topics.
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Audigent
Audigent is a leading platform for data activation, curation, and identity solutions. Its innovative technology harnesses privacy-compliant first-party data to enhance media addressability and monetization at scale, all without relying on cookies. As one of the first data curation platforms powered by its proprietary identity solution, Hadron ID™, Audigent is reshaping the programmatic advertising landscape. Its cutting-edge products, SmartPMP™ and ContextualPMP™, leverage artificial intelligence and machine learning to deliver consumer-safe data packaged with premium inventory at scale. Trusted by the world’s largest brands and global media agencies, Audigent supports over 100,000 campaigns monthly. Its verified, opt-in data solutions drive revenue for leading publishers and partners such as Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom, and more.
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