e-X Advertising Intelligence Platform
The e-X Advertising Intelligence Platform combines one of the world’s largest digital media footprints with proprietary audience data and technology to deliver better-performing digital campaigns. It has been designed to meet and exceed the demands of today’s advertisers. From creative development and ad delivery to measuring results, it enables us to provide: Better-performing creative formats with consistent functionality across media and device, precision targeting to relevant audiences at scale, ad delivery across multiple screens in premium environments, standardized metrics across all ad formats. Our contextualization engine is the best in the business, working at the page-level to understand the interests and intent associated with a visit to any page on our network. We help advertisers identify and engage relevant audiences by enabling them to model, target and optimize online campaigns against our unique, interest-based audience data.
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Nine
Powered by the world-class, supply-side platform AppNexus, and with the support of Microsoft, Nine’s Marketplace – Nine & Microsoft AU NZ – provides you with more ways of buying Australian audiences at huge scale in real time. Nine is undertaking a fully programmatic approach to digital advertising and is committed to supplying you with all of our products however you want to buy them. We began this journey by aligning to a single digital programmatic technology stack in AppNexus. All the changes we are making are with ease of transaction in mind. We want to make buying from us an easier and better experience, and we want to deliver better results to clients. You can buy immersive and custom-creative formats, our authenticated data products and in-view inventory, through your DSP – and over the next six months we will roll out automated guaranteed trading to ensure that our solutions stay ahead of the curve at all times.
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Etology
Maximize your advertising ROI simply by tapping into the right traffic sources. Our network delivers more than 1 billion impressions daily, and unlike other platforms – the impressions Etology delivers are people who are already paying for a product or service relevant to the offer you are seeking to show them. Why show ads for a video site to people who never pay for anything, or show ads for a dating offer to people on a site that doesn’t share relevance with your target purchase? Custom tailor each ad buy and select the specific placements that will put the right ad in front of the right customer. That way the customers get ads that actually interest them and you get actual sales. We continue to ad Publishers after a careful vetting process to maintain the quality and integrity of our platform. The high profile Publishers we work with provide traffic across all Operating Systems, Geographical Regions, Time Frames, Mobile Devices, Carriers and Social Demographics.
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RollerAds
RollerAds is a self-service high-performance advertising network offering top-performing formats such as browser push notifications, in-page push notifications, and OnClick (pop-under) ads, backed by in-house anti-fraud systems and advanced optimization algorithms. It provides global reach and robust targeting options, including geo (country, region, city), OS/Browser, device type, ISP/carrier, connection type, subscription age, IP range, day/time, and white/blacklists, allowing advertisers and publishers to precisely reach their optimal audience. On the advertiser side, campaigns can be launched with intuitive dashboards, real-time analytics, bid controls (CPC for push, CPM for pop-under), and a minimum deposit requirement for budget control. On the publisher side, website and app owners can monetize traffic by integrating RollerAds tags and choosing revenue models suitable for their traffic types.
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