UltraGranular
UltraGranular helps you make your existing PPC search ad campaigns increasingly granular, because it makes it quick, fun, and easy to audit your search terms and find negative keywords. The result is usually a boost in click-through rate (CTR) and Conversion rates. Users typically still find new negative keywords more than a year after first starting to use our tool. More than just a negative keyword tool, UltraGranular also suggests ideas for CTR-boosting callout ad extensions, as well as sitelinks. After finding negative keywords, PPC agencies and campaign managers can automatically generate professional PDF reports for their clients, that show the work you are doing for them, as well as an estimate of upcoming savings and a percentage optimization rate. There's a free version available without signup and all pro accounts come with a free trial period.
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EDEE
Create custom budget cycles, track rollover amounts, automatically pause campaigns or reduce their spend if budgets are hit, keep track of your KPIs and much more. Automated, up-to-date, budget pacing reporting that saves you time. Set monthly or custom budget cycles for any time period, one-off or repeating. Track rollover amounts and automatically update the next budget cycle. Top level dashboard view of all clients and budgets in both table and graph formats. Drill down into individual budgets to see the campaigns and modify their status and daily budgets. Platform and email notifications help you spot pacing issues early and take steps to correct spend accordingly. We won’t force a certain way of working. Use monthly budgets starting on any given day of the month or create custom repeating cycles with periods based on days, weeks or months.
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iSpionage
iSpionage is a competitive research and monitoring platform for digital marketers to gain a competitive edge in the search marketing landscape. 35,000+ clients have used iSpionage to improve SEO & SEM performance. Our unique features allow you to: visualize PPC buyers journey from clicks to conversions, stay current with competitors' offers using our landing pages intelligence, track your SEO rankings globally, and more. See it for yourself. Spionage provides landing page surveillance, website monitoring, and competitive keyword research for digital marketing teams looking to get a competitive advantage and to keep a closer eye on their top competitors. Local paid search ads campaigns monitoring, in multiple countries. Benchmarks of impression share at a local and national level. Custom Users’ Journey report from ads, keywords to landing pages. Keyword search rankings monitoring, across Google and Bing. Competitive analysis and interactive share of voice. Content gap analysis.
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Opteo
Opteo is a Google Ads optimization tool which offers improvement suggestions based on continuous account monitoring, and backed by statistically relevant data.
Recommendations are presented in priority order, and can be implemented with a single click. Opteo pushes changes to Google Ads automatically, without the need to switch between interfaces.
Manage keyword bids, control budgets, optimize ad schedules, get real-time alerts, analyze search terms and more. Opteo includes over 40 different optimizations.
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