CityScreen

Our flagship offering, the Simpli.fi Programmatic Marketing Platform, enables the efficient purchase of highly-targeted impressions on multiple real-time bidding (RTB) advertising exchanges. With Simpli.fi, programmatic marketers can use unstructured data to extract unlimited value from display and mobile advertising. Simpli.fi enables marketers to target, optimize, and report on display campaigns at the individual data element level— just as local advertisers can with pay for performance search— increasing accuracy and eliminating waste. Simpli.fi is the only programmatic marketing solution purpose-built for unstructured data. While many of our competitors use general-purpose technology licensed from another vendor and build features upon a third-party infrastructure, Simpli.fi develops proprietary unstructured data technologies. Simpli.fi offers DSP, DMP, and SSP.

Catalytics is a B2B digital media buying and programmatic advertising platform that enables agencies and advertisers to build, manage, and optimize targeted ad campaigns with granular control over where and when ads are shown, even down to specific online articles and publications where relevant audiences engage. It is designed for hyper-niche audience targeting without the high minimum spends or technical overhead of traditional DSPs, letting users upload ads in formats like banner, animated HTML5, and video, choose specific companies, industries, or content URLs to target, and launch campaigns quickly with self-service onboarding and intuitive setup. Catalytics’ Control Room centralizes campaign editing, performance tracking, and spend optimization so advertisers can see what’s working by target business, article, or message without waiting for monthly reports, and the system automatically serves best-performing creatives more frequently to improve ROI.