Audience
Companies, businesses and merchants interested in a solution to offer their customers an optimized cancel experience
About Brightback
A cancel experience so good that customers won't quit. Target customers with personalized offers by segment, LTV, tenure, usage and more. Maximize your efforts on high-value accounts with automated customer profiling. Reporting dashboards show saved and lost customers, trending cancel reasons, impact on revenue and more. Unbounce increased their retention rate by 11% with Brightback. Before using Brightback, we couldn’t take action on data that our customers were giving us at the point of cancel and it was definitely holding us back. Brightback has changed the way we operate. Also, build cohorts for each of your plans and segments. Then of course integrate a testing platform so you can test experiences and offers at scale. Then you should import and compare against benchmarking data to see how you’re measuring up within the industry. Or you could just buy Brightback and get results in literally days.