Blog Hands

Words are powerful forces of human expression and the main conveyors of meaning for search engines. They can influence people’s decisions and make the difference between content that thrives on page 1 and content that collects dust on page 3. Before people buy your products or services, they need to buy your story. Great web content sells your expertise, your credibility, your trustworthiness and your values to potential customers. Every Brafton writer is a storyteller at heart. But they’re also business-savvy digital marketers with extensive experience writing with authority on subjects ranging from niche B2B verticals to broad B2C industries. They can adopt your brand’s voice, or help you find it. More importantly, they can create engaging content that resonates with your target audience and ranks well on search engines for targeted keywords. From blog posts to video scripts, infographics, white papers, website copy and more, great written content underpins everything.

A good content marketing agency knows content marketing requires amplifying keywords and generating traffic, but that those are just the basics. In order to go above and beyond, it requires a deep understanding of how you can provide the most value with your brand’s unique qualities. If you want to go from being considered “just another brand” to a trusted resource that your audience can rely on, it’s time to supercharge your content marketing engine. BFO has a unique way of approaching content. We go beyond focusing on search engines to focus on your potential customers. We achieve this by powering everything we do with insightful content and engaging creative, whether it’s paid media, account-based marketing, or SEO. Content marketing is all about connecting on a personal level to build genuine brand loyalty while driving performance.