Audience
Advertisers, marketers, app developers, and brands seeking a tool to automate, optimize, and scale performance ad campaigns and connect with ideal customers across a vast network of digital properties
About Axon
Axon.ai is an AI-driven advertising and customer acquisition platform built by AppLovin that helps businesses reach, engage, and convert users at scale by leveraging machine learning to match advertiser goals with ideal audiences across a global ecosystem of apps and media. It powers Axon Ads Manager, a self-serve platform where advertisers can set performance objectives (like return-on-ad-spend or cost per action), and Axon’s predictive AI evaluates potential impressions, determines bid strategies, and automates optimization in real time to maximize campaign efficiency and outcomes. It supports diverse ad formats (including full-screen mobile video and interactive content) and provides tools for campaign setup, creative management, pixel tracking, measurement, and optimization so teams can launch and scale user acquisition quickly without deep manual intervention.