Audience
Fashion brands
About Avelero
Avelero is a Digital Product Passport (DPP) platform built specifically for fashion and textile brands preparing for EU ESPR compliance. The platform combines a visual passport designer, a built-in LCA-based product footprint engine, and flexible data import (Excel, API, Shopify) to help brands launch consumer-facing product passports in days, not months.
Each passport is fully customizable to match your brand identity and includes environmental impact data (carbon footprint, water usage), material composition, supply chain traceability, and care and end-of-life instructions. Passports are accessed via GS1 Digital Link-compliant QR codes that work as both a consumer-facing product page and a machine-readable barcode.