Harmoni
A powerful data analysis and visualization platform purpose-built for market research data. From data processing through to analysis, reporting, visualization, dashboards, distribution, and data alerts, Harmoni is for you. Spend less time processing data, and more time analyzing it. Harmoni uses automation to make your job easier. With Harmoni, it's easy to provide valuable, actionable insights to stakeholders. Market research budgets are shrinking, but expectations are ramping up. With Harmoni, you can slice and dice your data as the questions are asked, on the go. Bring your data sources together with Harmoni to form one usable set. Harmoni supports a wide range of data sources, including IBM SPSS®, SQL, Microsoft Excel, CSV, tab-delimited files, Dimensions, and more. Integrated with popular market research platforms, Harmoni supports data collection leaders such as Voxco, FocusVision Decipher, and Qualtrics.
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Google Cloud BigQuery
BigQuery is a serverless, multicloud data warehouse that simplifies the process of working with all types of data so you can focus on getting valuable business insights quickly. At the core of Google’s data cloud, BigQuery allows you to simplify data integration, cost effectively and securely scale analytics, share rich data experiences with built-in business intelligence, and train and deploy ML models with a simple SQL interface, helping to make your organization’s operations more data-driven.
Gemini in BigQuery offers AI-driven tools for assistance and collaboration, such as code suggestions, visual data preparation, and smart recommendations designed to boost efficiency and reduce costs. BigQuery delivers an integrated platform featuring SQL, a notebook, and a natural language-based canvas interface, catering to data professionals with varying coding expertise. This unified workspace streamlines the entire analytics process.
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IBM Watson Discovery
Find specific answers and trends from documents and websites using search powered by AI. Watson Discovery is AI-powered search and text-analytics that uses innovative, market-leading natural language processing to understand your industry’s unique language. It finds answers in your content fast and uncovers meaningful business insights from your documents, webpages and big data, cutting research time by more than 75%. Semantic search is much more than keyword search. Unlike traditional search engines, when you ask a question, Watson Discovery adds context to the answer. It quickly combs through content in your connected data sources, pinpoints the most relevant passage and provides the source documents or webpage. A next-level search experience with natural language processing that makes all necessary information easily accessible. Use machine learning to visually label text, tables and images, while surfacing the most relevant results.
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