Analytics Intelligence Integrations

Get to know your customers. Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place. Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform, designed to provide a deeper and more comprehensive understanding of user behavior across websites and apps. Built with a privacy-centric approach, GA4 leverages event-based tracking instead of session-based tracking, enabling more flexible and detailed data collection. It offers advanced features like cross-platform tracking, machine learning-powered insights, and predictive analytics to help businesses better understand customer journeys and make data-driven decisions. With improved integration with Google Ads and customizable reporting, GA4 empowers organizations to optimize their marketing strategies while adhering to evolving privacy regulations.

Amazon Web Services (AWS) is the world’s most comprehensive cloud platform, trusted by millions of customers across industries. From startups to global enterprises and government agencies, AWS provides on-demand solutions for compute, storage, networking, AI, analytics, and more. The platform empowers organizations to innovate faster, reduce costs, and scale globally with unmatched flexibility and reliability. With services like Amazon EC2 for compute, Amazon S3 for storage, SageMaker for AI/ML, and CloudFront for content delivery, AWS covers nearly every business and technical need. Its global infrastructure spans 120 availability zones across 38 regions, ensuring resilience, compliance, and security. Backed by the largest community of customers, partners, and developers, AWS continues to lead the cloud industry in innovation and operational expertise.

Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.