Analytics 101

Yellowfin is a global analytics and business intelligence (ABI) software vendor with a suite of world-class products powered by automation. Yellowfin is recognized as an innovator by the world's leading analyst firms. More than 29,000 organizations and over 3 million end-users across 75 countries use Yellowfin every day. Yellowfin supports the builders, the designers, developers, data scientists and devops, who assemble and embed data solutions into business applications and workflows. The platform delivers multi-experience analytics that allows decision makers to see, understand and do more with their data Yellowfin is the only enterprise and embedded analytics suite that successfully combines action-based dashboards, automated business monitoring, data discovery and data storytelling into a single, integrated, seamless platform, and was recently named a Visionary for the third consecutive year in the Gartner 2022 Magic Quadrant for Analytics and Business Intelligence Platforms.

Analytic Partners delivers a unified commercial analytics platform, GPS Enterprise (GPS‑E), that integrates marketing, sales, financial, operational, and external data to produce a holistic, actionable view of business performance. It uses a proprietary intelligence layer called ROI Genome, drawing on over 25 years of cross-industry data and analytics experience to reveal the true drivers behind growth and to uncover revenue opportunities beyond marketing. With GPS-E, companies can build always-on, adaptive models that go beyond traditional Marketing Mix Modeling (MMM) by incorporating non-marketing variables such as competitive actions, customer trends, macroeconomic factors, and operational inputs, recognizing that a large portion of growth often comes from outside just advertising spend. It features streamlined data orchestration via a module called ADAPTA to automate data ingestion, validation, and standardization across agencies and business units.