Audience

Tech-savvy shoppers seeking a solution to enhance their online purchasing decisions

About Amazon Rufus

​Rufus is Amazon's AI-powered shopping assistant integrated into the Amazon Shopping app and on Amazon.com, designed to assist customers in making informed purchase decisions by answering a variety of shopping-related questions. By tapping the Rufus icon or button, users can inquire about product details, receive comparisons, and obtain personalized recommendations, enhancing their overall shopping experience. Trained on Amazon's extensive product catalog, customer reviews, community Q&As, and information from across the web, Rufus delivers comprehensive and up-to-date responses to user queries. Additionally, Rufus offers features like price history tracking, allowing users to view product price trends over time, and aiding in identifying genuine deals during sales events. Rufus aims to provide a conversational shopping experience that saves time and helps users make more informed purchasing decisions. ​

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Company Information

Amazon Rufus
Founded: 1994
United States
www.amazon.com/Rufus/

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Product Details

Platforms Supported
Cloud
Training
Documentation
Live Online
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In Person
Videos
Support
Phone Support
Online

Amazon Rufus Frequently Asked Questions

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Amazon Rufus Product Features