Audience
Businesses searching for a platform that helps acelerate their revenue
About Akcelo
Akcelo, thanks to its new generation header bidding technology, allows publishers of websites and mobile applications to be paid at the best price for each advertising impression, whatever the formats used. Akcelo’s advertising platform incorporates cutting-edge client-side and Server-Side Header Bidding technologies. Our optimization engine, which is based on systematized A/B testing through Machine Learning, allows the best settings to be applied in real time to each of our advertising partners (dynamic floor price, time-out, bid-scaling, etc.), which ultimately maximizes the performance of each advertising impression (CPM).
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Chocolate Platform
All auctions are conducted on a server, and the user's browser is unaffected which reduces the page load time considerably and improves the overall latency. Video bidding is managed over a server and has no impact on web page load time. Additionally, all major OTT advertising is done server-to-server since there is no open-ended webpage ecosystem. Server-side auction involves minimum hassle and steps for buyers to reach their desired audience. No complex header wrappers and tags to navigate. Chocolate premium is an invite-only platform offering unique premium programmatic video supply to premium brands. Powered by a server-side auction mechanism, buyers get the shortest path to premium supply as complex navigation through header wrappers & tags is eliminated.
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Google Ad Exchange (AdX)
Google AdX (formerly DoubleClick Ad Exchange) is a programmatic advertising exchange that allows publishers to sell their ad inventory to multiple ad networks and advertisers in real-time. It uses real-time bidding (RTB) to determine the price of each ad impression, which is essentially an auction where advertisers compete for the opportunity to display their ads on a publisher's website.
Google AdX is one of the largest and most popular ad exchanges in the world, and it offers publishers a number of benefits, including:
Access to a large pool of advertisers: AdX partners with a wide range of advertisers, including major brands, agencies, and ad networks. This gives publishers access to a much larger pool of demand than they could reach on their own.
Higher revenue potential: AdX uses RTB to ensure that publishers receive the highest possible price for their ad inventory.
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Adomik
The Adomik Platform is used by leading Publishers to collect and organize their revenue data from their ad servers, SSPs (supply-side platforms), and header bidding partners. Adomik delivers aggregated visibility and insights into their monetization for publishers to increase their yield. Leverage your advertising revenue data, from cross-stack aggregated revenue down to bid level details, enriched with market benchmarking insights, to supercharge your advertising team and maximize your yield. Quickly identify issues and leverage advertising analytics and insights to troubleshoot your deals / PMPs (Private Marketplace) and your stack setup. Fire up your sales team with insights on all new programmatic campaigns and brand budgets popping up within your market. Optimize your pricing to maximize monetization. Manage internal and financial reporting, sales compensations and publisher settlements.
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Freestar
Freestar is a monetization and ad-technology partner built to help digital publishers, ecommerce sites, and mobile apps boost revenue through advanced programmatic header bidding and yield-optimization solutions. It offers a full-service stack combining a high-performance header bidding wrapper (with the fastest bid responses and proprietary flooring algorithms), app-mediation via a lightweight SDK for mobile developers, AMP support, client-side and server-side demand integrations, and a unified dashboard that brings page-level real-time reporting and actionable insights. Freestar pairs technology with white-glove account management: publishers receive a custom ad stack, expert ad-ops support, traffic and SEO consulting, and dedicated yield management to simplify operations while maximizing CPMs and fill rates. Leveraging big data and machine learning, Freestar drives dynamic flooring and fine-tunes the “ideal ad stack” through continuous optimization.
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Company Information
Akcelo
France
akcelo.io
Videos and Screen Captures
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