Access built-in best practices from leading companies and communities that can be quickly customizable without code; operates stand alone or in CRM and can connect to any system. Enable sales and marketing with value propositions, playbooks, and calculators that are visual, easy to use, customer facing and in CRM. Made possible by providing product management and marketing an engine to collaborate, build, get feedback, and publish their work in real time. Pressure to share and prove ROI for Key Deals with no time to develop professional business cases on their own. Pressure to deliver Leads who understand potential ROI that convert to deals with limited resources.