Best Marketing Software for Upland Kapost

HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot CRM is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot CRM includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.

Salesforce helps sales teams accelerate their performance and achieve their goals. Salesforce is the world's most-used CRM, and so much more. With Salesforce, teams get access to tools that allow them to grow their accounts, find new customers, and close deals—faster and from anywhere. It offers a wealth of features that include contact management, opportunity management, lead management, email integration, reports and dashboards, sales forecasting, files sync and share, and so much more. Spend less time digging around in spreadsheets and more time running your business. No hardware, no software, no hassle. Our simple setup assistant will have you streamlining sales and answering customer questions in just minutes. Give buyers seamless, personalized experiences by connecting data across sales, service, and marketing. See a complete view of the customer — their account, activity history, and connections. Pull in social data for a deeper view of your customers.

Secure collaboration with anyone, anywhere, on any device. Protecting your sensitive files in the cloud is a top priority. That's why we developed advanced security controls, intelligent threat detection, and complete information governance. But we know your needs don't stop there. Strict data privacy? Check. Data residency? Check. Industry compliance? Check. Your business depends on collaboration between lots of people, from teammates to customers to partners and vendors. Get everyone on the same page with one place to work together easily on your most important content. After all, you should be sharing files, not frustration. And you should have the peace of mind that it's all secure. Working on manual, cumbersome processes wastes hours each day. So we let anyone automate the repeatable workflows that are key to your business, like HR onboarding and contract and digital-asset management. Workflows start to move faster. You have more time to do what matters most.

Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. With Hootsuite, you can confidently schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. As the world’s most widely trusted social media management solution, Hootsuite can set you up for success with expert certifications, training, and coaching in social marketing, social listening, customer care, and social commerce. Push your results further and get more from social with Hootsuite.

Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is the tool of choice to optimize B2B Marketing automation, without need the need of complicated IT or Development assistance. The platform is designed to help users drive high-quality leads and maintain a full pipeline to help maximize profits. The feature-rich interface offers tools for Analytics, ROI Tracking, Campaign Segmentation, Channel Management, Drip Campaigns, Landing Pages, Web Forms, Lead Management, Nurturing, & Scoring, Multivariate Testing, Search & Social Marketing, and Website Visitor Tracking. Build lasting relationships with customers through scaled, personalized outreach, while aligning with sales and service. Build dynamic and personalized emails and landing pages with clicks, not code. Give reps full visibility into prospect engagement and seamlessly pass along leads.

Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys. Natively supporting both demand and account-based marketing strategies, Marketo Engage brings together marketing and sales to orchestrate personalized experiences, optimize content, and measure business impact across every channel, from acquisition to advocacy. Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities in concert with sales. Use predictive content, A/B testing, and personalization to deliver consistent and relevant experiences each and every time. Reach prospects and buyers across every channel including email, display, mobile, social, search, and offline to deliver timely, engaging experiences. Understand, prove, and optimize your marketing impact.

Seismic is the industry-leading sales enablement and digital sales engagement solution, aligning go-to-market teams and empowering them to deliver engaging buyer experiences that drive growth. Seismic’s Storytelling Platform™ delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. More than 700 enterprises including IBM and American Express have made Seismic their sales enablement platform of choice. The Seismic Storytelling Platform™ integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, and Australia.To see how Seismic is being used by companies in your industry, please visit seismic.com.

Reach individual customers through hundreds of features to help you create tailored, relevant content — from basic email marketing tools to sophisticated cross-channel campaign functionality. Connect data across multiple sources and devices to gain a unified view of the customer. Capture and activate first-, second-, and third-party data to know your customer, and drive growth by reaching new audience segments. Leverage data and Einstein to orchestrate every interaction with the power of AI. Listen, interpret, and respond to customer intent, and deliver personalized communications in a trusted way. Create two-way, real-time engagement from awareness to advocacy. Dynamically deliver the next best action for each individual at scale. Measure end-to-end marketing effectiveness across all digital channels and devices leveraging AI and an exclusive partnership with Google Analytics 360.

A powerhouse combo for your content and digital asset management needs. Get personalized, content-led experiences into market faster with Adobe Experience Manager, which combines digital asset management with the power of a content management system. Make sure your content is consistent and personalized for each customer with Adobe Experience Manager Sites. Create and manage your digital experience across all channels with automated tools that make scaling effortless. Spend more time on experiences and less time searching for and adapting content. Adobe Experience Manager Assets gives you automation and smart tools to rapidly source, adapt, and deliver your assets across audiences and channels. Stop integrating point solutions. Adobe Experience Manager Forms is an end-to-end solution that connects your forms and communications processes, so you can give your customers a seamless journey from acquisition through retention. Alleviate your IT team’s workload and get to market faster.

Artificial intelligence that understands emotion and delivers authentic content for the entire marketing mix. RAD AI is an artificial intelligence marketing platform with an EQ. The AI can scan millions of web pages, client and channel data to formulate authentic content specifically aligned to high-value personas. Our customers are F500 companies across entertainment, healthcare, education and financial sectors. We are often asked to work closely with companies to support their brands with strong and highly credible and authentic messaging that lands. We combine data with authentic content to deliver performance across the marketing mix- including creators, paid media, blogs, emails, web pages and offline media. Humans that use our artificial intelligence create stronger more authentic content.

Curata was launched in 2010 on the premise that machine learning and natural language processing can bring significant value from the tsunami of online content being produced, making it easier to efficiently create better, more relevant content for consumers. Curata has served 1,000+ customers to date representing a wide array of industries and geographies including 20% of the Fortune 100. Curata's products have won numerous top awards and accolades from analysts, industry organizations, and user review sites. It's marketing for people that instinctively ignore and filter out the disruptive 'hard sell' of traditional advertising and marketing, which is most of us! Rather than content that talks about why a company or its products or services are so great, content marketing is content a prospect finds valuable. Its content is aimed at a reader's needs and wants, focused on what they care about. Instead of the annoying and distracting ads around content, it's the content itself.

Vidyard is the easiest way to create, host, and share videos so you can keep connecting with customers and colleagues when everything else feels remote. Email isn’t dead, but it sure is boring. Record and send sales videos to connect with prospects, convert opportunities, and close deals. Create internal communications videos that engage employees at all levels of the company. Deliver impactful onboarding, training, and corporate communications with secure video made simple. Put your marketing videos to work. Use Vidyard to host videos and measure their impact, and integrate video into your email, content, and digital marketing strategies.

Brightcove: The most trusted streaming technology company in the world Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 80 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do.

Intrigue audiences with brilliantly personalized campaigns across multiple channels including email, display, search, web, video and mobile. Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights. The right marketing automation software can help businesses and marketers streamline engagement, drive efficiency, expose real-time insights to drive ROI. However successful demand generation, email marketing, and lead management engagement hinge on integrated and modern platforms to follow a potential customer across all digital channels to provide timely, personalized, and exceptional customer experiences. Where does your business’s marketing automation software and maturity lie in relation to your peers?

Marketers tend to invest heavily in identifying and attracting buyers but struggle to engage them. That engagement gap means even the best laid strategies can fall short. By focusing on the destination and increasing engagement with relevant content your buyers actually want, you can convert prospects into customers and customers into loyal advocates, faster. Automatically pull in, organize, and centralize your entire content library. Tag your content for easy discoverability across your company. Quickly launch campaigns and deploy your content easily without requiring web development or IT. Curate relevant content for any demand or ABM campaign into a destination page, in minutes and at scale. Leverage AI recommendations and dynamic personalization to encourage visitors to engage with more of your content.

Advertise on Outbrain's exclusive publisher's network and get a targeted engaged audience. We'll find your audience, you'll deliver business results. Outbrain helps brands and agencies connect with one-third of the world's consumers engaging with content on the open web. Build awareness, educate and influence consumers in discovery mode. Fuel lower funnel conversions: purchases, App downloads, video views & more. Get your content discovered to grow your audience & improve web monetization. We are a foundational component to media companies' tech stacks empowering them to compete with the walled gardens on audience acquisition, engagement, and retention. The expertise and innovation developed over the years have put Outbrain at the center of recommendation technology and we continue to drive advancements that improve the way content, in all formats, and across devices, is discovered.

Take charge of your entire content lifecycle. Sitecore Content Hub helps you manage every aspect of your marketing content for all your channels with a single, integrated solution. Enjoy one home for all your digital assets, media, product, and other content. Capitalize on personalization and manage the content that feeds it. Leverage artificial intelligence (AI) and machine learning for content tagging. Integrate seamlessly with Sitecore CMS and commerce solutions. Plan, schedule, and organize content production via a structured process. Stop searching through multiple sources and systems to find what you need. Centralize all your marketing assets with a digital asset management (DAM) solution that integrates seamlessly with your CMS. A powerful content management system (CMS) is just the start. Sitecore® Experience Platform™ (XP) also combines customer data, analytics, and marketing automation capabilities to nurture customers throughout their journey with personalized content.