Best Marketing Software for Adobe Advertising Cloud

Qloo is the “Cultural AI”, decoding and predicting consumer taste across the globe. A privacy-first API that predicts global consumer preferences and catalogs hundreds of millions of cultural entities. Through our API, we provide contextualized personalization and insights based on a deep understanding of consumer behavior and more than 575 million people, places, and things. Our technology empowers you to look beyond trends and uncover the connections behind people’s tastes in the world around them. Look up entities in our vast library spanning categories like brands, music, film, fashion, travel destinations, and notable people. Results are delivered within milliseconds and can be weighted by factors such as regionalization and real-time popularity. Used by companies who want to incorporate best-in-class data in their consumer experiences. Our flagship recommendation API delivers results based on demographics, preferences, cultural entities, metadata, and geolocational factors.

Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.

With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want, through email, mobile, offline channels, and more. Improve the speed and scale of every aspect of your marketing campaigns, from creating segments and preparing messages to delivery. Communicating with your customers through multiple marketing channels can work for you or against you. When the different channels aren’t working together, there’s only noise and confusion. When they’re synchronized, they combine to give your customers a powerful and complementary experience with your brand. Today, your brand experience matters more than ever. Your customers are aware of when a business is catering directly to them, or simply throwing some generic experience at them. To add to this challenge, you need to show this understanding of your customer across multiple channels, both online and offline.

DAM built specifically for product brands. Our powerful new technology uses AI and your existing PIM data to automatically organize all your digital assets and marketing information and prepare it for go-to-market. Instantly accelerate all your sales, ecommerce and other channels. Features a beautiful, easy-to-use content hub, intuitive predictive search, bulk automations, and powerful data outputs /feeds for partners or others in need of your content. TOP 5 Problems we solve: 1) Digital assets are disorganized and spread across multiple locations 2) Employees and partners can’t find the right marketing content 3) Preparation of content for partners is inefficient 4) Copyright, brand accuracy, or other content mistakes are common 5) Sales opportunities are hurt because of content bottlenecks

Markets change. Pivot your marketing plan faster. Uptempo helps you plan, spend and execute with agility. Uptempo’s enterprise marketing operations suite helps teams move with unprecedented speed and change direction when market conditions dictate. Uptempo is the leading SaaS provider of effective and scalable marketing ops management solutions. The company delivers the visibility, control, and agility that enterprise marketers require to optimize their marketing operations. Uptempo tames the complexity of multinational marketing campaigns, budgets, and team workflows, enabling companies to work across borders, cultures, and silos for efficiency and value. Independent research firms recognize Uptempo as a leader in marketing ops. Uptempo is the combination of BrandMaker, Allocadia, and Hive9—driven by a bold vision to help marketers lead with confidence and love their jobs.

Factori is a customer intelligence platform that empowers businesses to seamlessly collect, unify, enrich, and segment their customer data to yield actionable insights and optimize omnichannel marketing initiatives & ad spends. Our offering 'Audiences' is a customer segmentation platform that empowers businesses to precisely target their ideal customer segments for delivering tailored messages across multiple channels, thereby driving better sales and increased ROI. 'Measurements' is our data-driven marketing analytics and attribution offering that provides a holistic view of marketing impact, minimizing ad wastage with actionable insights and real-time optimization. Businesses can also plan and measure the effectiveness of their outdoor advertising campaigns with ease now with the help of Factori's 'Out Of Home'. And finally with 'Data Intelligence', businesses can gain actionable insights that drive business growth and strategic decision-making.

The only solution capable of detecting when a contact is connected and active on their mailbox to send the campaign at the right time. Find out how Instant Mail® optimizes the performance of your campaigns. Available in API via your campaign management tool, Adobe, Salesforce, Splio, Cheetah, etc. We support our B2C and B2B clients in their acquisition and prospecting projects. We offer qualified and up-to-date data in combination with our technological solutions to optimize the ROI of your campaigns. Our consultants support you to build your communication plan according to your objectives. Our expertise is based on technical know-how and an understanding of marketing issues. All of our technologies are proprietary. Our senior consultants support the best brands to improve their campaign performance with expertise in CRM, campaign management and acquisition.

Launch, scale, and optimize indirect channels faster with commerce capabilities for your reseller and referral partners. Enroll partners through invite-only programs or open self-serve registration, complete with approval and onboarding workflows. Expose your community of reseller or referral partners in a searchable directory to match the right partner with the right prospect. Keep partners informed of the latest product additions and events through a partner dashboard. Embed training content, sales enablement, and announcements that live in your marketplace or in other systems. Maintain a single source of truth about your community: store and access information about your partners including contact information, partner tier, and other customizable attributes. Use AppReseller as your system of record or surface partner information from other systems. Drive registrations and showcase your community.

PMA is the new standard of excellence to help product marketers lead their product lines and companies to the next level. From templates, frameworks and exclusive content, to 200+ hours’ worth of PMM presentations, and access to PMM mentors, with our product marketing membership plans, you’ll have everything you need to elevate your product and career. Product Marketing Core packs everything any product marketer needs to propel their product, and career, to the next level. It comes with 11 modules, 20+ templates, official certification, and live sessions, and is built with PMMs from orgs like HubSpot, Google, Facebook and more. Our goal is simple; to elevate the role of product marketing. We’ve done that, and we’re growing daily. So, if you want to build your brand and be seen by 1,000s of PMMs who need what you have to offer, our sponsorship solutions are where you want to be.

Gravy Analytics processes billions of pseudonymous, mobile location signals every day from millions of mobile devices to understand where people go and why. Billions of daily location signals from mobile devices. The largest events database gives context to millions of places and POIs. Consumer visits built on 100% deterministic location data. Verified and cleansed location datasets via APIs or batch delivery options. Real-world consumer insights for foot traffic, attribution, and competitive analytics. Location-based audiences to drive data-driven advertising campaigns. We want to help companies meet their biggest business challenges head-on with quality location data. To do this, brands and advertisers need context to understand why consumers go where they do. The local events and activities we choose to engage in delivering that context, providing insight into our lifestyles, interests and affinities.

Maximize yield from your premium inventory. DV Publisher Suite provides the measurement, insights, and tools you need to improve ad delivery, inventory quality, and revenue performance in one place. Maximize your revenue with one of the industry’s first comprehensive yield solutions for publishers, combining data automation, media quality insights, and inventory optimization across all of your inventory, whether direct-sold or programmatic. DV lets you focus on your core revenue-producing tasks, rather than spending valuable time managing spreadsheets. Aggregate all of your data sources and revenue channels to make informed decisions through robust reporting and dashboards. Supercharge your ops and streamline billing with visual campaign performance monitoring on pacing, discrepancies, and more. Generate new revenue by discovering high-performing inventory based on DV fraud, viewability, and brand safety data.

From digital promotions to full-scale enterprise loyalty programs, we help brands build engaging customer experiences that build lasting customer loyalty and retention. With over 20 years of experience, Brandmovers is a global leader in developing and executing engaging promotions and loyalty programs that create stronger, more valuable relationships between brands and their customers. Our experienced-based and data-driven loyalty solutions empower marketers to connect with high-value consumers, deliver personalized and engaging experiences that motivate behavior, and build greater customer-brand affinity at every step in the customer journey. From sweepstakes to contests to instant wins, our engaging digital promotions drive customer participation and activation for any marketing objective. Loyalty management software that grows your business with personalized interactions, relevant rewards and messaging, and valuable customer insights.