1Channel Channel & Influencer Loyalty is a cloud-based rewards platform for brands that incentivize retailers, distributors, dealers and trade influencers such as mechanics, contractors, painters and masons. Partner enrollment supports self-registration, referrals, nominations, bulk uploads and configurable verification. Administrators set monthly or quarterly targets, tiered point rules, SKU campaigns, multipliers and caps. Partners earn points by scanning product QR codes or submitting invoices after validation, with duplicate claims checked. Members track progress through loyalty tiers and leaderboards and redeem points through bank transfer, UPI, vouchers or a rewards catalog. Admin dashboards report member growth, activity, redemptions, regional performance and reward liability. The platform serves FMCG, building materials, electrical, automotive, pharma and other brands with distributor and influencer networks.