bLoyal, a cloud-based omnichannel loyalty and rewards program platform enables users to integrate with point of sale (POS) systems and eCommerce solutions. bLoyal is suitable for small to large companies in different industries. bLoyal allows users to create different types of buyer programs, offers, and promotions with options for loyalty points, tiered award programs, and more. bLoyal also features the 360 CRM that connects customers' reward balances and purchases in a single profile.